Web Design Tips from the Internet Marketing Trenches

The design of your website is very important if you want to build your brand and get people to your site: it is what helps you make the best impression. Even though there are many different factors that contribute to your website’s success, the first factor that makes a user stick around is your site’s design. So what is it that you need to do to ensure that your website design is as great as possible? Have a look at some of the things that you need to remember quite a lot.

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Make Best Use of 404 Pages: People reach 404 pages when they type in something incorrectly in trying to find something on your site. Many website owners don’t realize the connection between 404 pages and smart web design. What makes this important is that your 404 page, at least the default one, is a useless page where your visitors can’t learn/buy/sign up for anything. It’s not very difficult to create a custom 404 page that doesn’t just tell visitors that the page doesn’t exist, but gives them the option to land on your actual site. The number of visitors you can lose to a 404 page can add up over time, and many people who end up there don’t realize they made a mistake and will think your site is broken. You can design the 404 page however you want, as long as you make it easy for the visitor to find your site.

One of the things that go into a successful web design is the creation of the pages that contain your copyright notice and privacy policy. You just never know with people, and that is why it is important to buy these forms that you can use on any site you have. An outdated copyright notice may send out the wrong signals to your site visitors and make it look unprofessional, and not having a privacy policy will deter your visitors from giving away their contact information, in case you’re collecting it. The bottom line in all of this is you need to protect yourself and your business.

You should always make use of the alt tags in your images regardless of what they are. You really should think about people with disabilities such as those with vision problems. By filling out the alt tag with a primary or secondary keyword phrase, you will score a few points. There are other on page SEO elements, and the alt tag is just one of them. What people usually do is insert keywords into the graphic image alt tag. Any time you have a graphic, including your header if there are pictures in it, then you really should fill out the alt tag.

You really can make a pretty big difference with all your sites by adhering to solid website design guidelines. You can always make changes to your site design, but it is generally not a good idea to make large changes.
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