Sabrina Ho looks to Macau art fairs and auctions to diversify economic climate far from casinos

As pressure grows on Macau to locate new reasons for revenue, scion of casino dynasty imagines some other future for your other SAR
Sabrina Ho Chiu-yeng has been doing what she will to help Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun could be also known for gracing society and entertainment pages, but in January she organised the 1st Macau sales by China’s state-owned Poly Auction and also in November held her very own annual hotel art fair, having already launched an exhibit to promote the work of young art graduates in September.


“Macau is beginning to change,” she tells The Collector. “We don’t desire to rely just on the gaming industry. We would like more families ahead for holidays, you want to boost our cultural and artistic industries.”
This is a politically correct view for your daughter of the casino magnate. Macau is incorporated in the cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the location to relinquish its dependence on the gaming sector, the required taxes where buy most public expenditures, back during the boom years, when the “build it and they can come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers coupled with a slowing economy have gone up the stress to locate new revenues.
Fundamental change continues to be slow ahead. Five casinos have opened since 2012 and much more are saved to the way in which, including two from branches of the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Casino tycoon daughter‘s half-sister Pansy Ho Chiu-king.

So may be Sabrina’s cultural endeavours all just a bit of sentimental public relations for your clan?
Well, China’s biggest auction house is treat­ing her seriously, and hopes her youthful energy and family connections can help it enter a whole new and wealthy market where no international house includes a presence. In turn, Ho says, she wants the auctions to help attract tourists and possibly let the city’s 600,000 residents to formulate a greater portion of an interest in culture. The partnership, called Poly Auction Macau, is 51 percent of Poly as well as the rest by Ho’s company, Chiu Yeng Culture.
Ho grew up in the middle of art and also other collectables of her parents but she is a newcomer on the auctions business. After graduating by having an arts degree through the University of Hong Kong, in 2013, she worked on the branding and marketing side of the family’s hotel and property businesses. “But I prefer art and I asked Poly easily perform in your free time in their Hong Kong office, to find out about the auction world,” she says.
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