In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of your i . t platform by an e-commerce entity with a digital and electronic network to behave being a facilitator between buyer and seller.”
The main feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for purchasers to get having a many sellers onboard to get a product or service online. Thus, every time a product from amazon is bought, you’re actually purchasing it from your registered seller from it. Consequently the merchandise isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering location for a person to meets numerous seller and offer various options and expense levels for the product or service.
Whereas the Inventory-led websites have specialized but limited selection and the serious customers may signing in to these website for the specific selection, including caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Stage
Almost all of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or possibly a large enterprise who’ve created privileged handles them which assists them offer bargains or discounts towards the customers. This will likely include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player with a pre-agreed arrangement.
You frequently realize that some goods are positioned on the site at 40% -60% discounts that’s even hard for the maker to provide. You frequently realize that there are 40-50 sellers for the buy engineering books but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They even mask other seller completely and corner almost entire requirement for the products, thereby also frustrate these multiple genuine sellers to achieve the customers using their honest pricing offers.
Virtually all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none are already able to see a penny in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and lots of are already sold-out to other people. Year 2017 would see a lot more to lock belts and continue to keep solve this riddle lest they perish within the race towards the survival of the fittest.
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