In line with the FDI policy guidelines, “Marketplace type of e-commerce means providing of an i . t . platform by an e-commerce entity on the digital and electronic network to do something as being a facilitator between seller and buyer.”
The primary feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for customers to interact having a great number of sellers onboard to buy an item online. Thus, when a product from amazon is bought, you happen to be actually buying it from the registered seller by it. As such the item just isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a meeting place for someone to meets numerous seller and provide various options and cost levels for any service or product.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may sign in to these website for any specific product range, such as caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Playing field
A lot of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or possibly a large enterprise that have created privileged relates to them which assists them offer great deals or discounts for the customers. This will likely include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player under a pre-agreed arrangement.
You frequently see that some merchandise is on the web site at 40% -60% discounts which can be even a hardship on the maker to make available. You frequently see that there are 40-50 sellers for any children books but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They will mask other seller completely and corner almost entire requirement for these products, thereby also frustrate these multiple genuine sellers to reach the customers can use making use of their honest pricing offers.
Just about all e-commerce players take presctiption the verge of re-discovering their business models and desire to become profitable sooner. Truth be told, none are already capable of seeing a cent in profit up to now. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of are already sold-out to others. Year 2017 would see more to fasten belts and go on to solve this riddle lest they perish in the race for the survival from the fittest.
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