We (and the remaining portion of the internet in the past decade) have already spent some time convincing you of the significance about acquiring online reviews to your business. So let’s just assume you’re deeply in love with the main advantages of using a couple of people tout how awesome happen to be on the net.
With that being said, it is not safe to imagine you know wherever in the wide whole world of the net we can easily point those well wishers after they wish to sing our praises. What i’m saying is, organic beef be able to rattle off a few sites (“Yelp! And I think you can use them to show up on the internet Maps, too?”), but we don’t exactly have a laundry report on options at our disposal.
Download our free guide to customer loyalty programs here for more information on how to create loyal, happy customers.
Take a look at our report on the top product review websites for B2B and B2C companies. Remember that every industry has niche sites, too. For example, those who work in district industry might want to be on UrbanSpoon. This blog post won’t get into sites that are specific to one industry, however it will provide leave a review that sign up for businesses in every industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was one of the first websites allowing people to post reviews of goods in 1995, and yes it remains probably the most important helpful consumers planning to make informed purchase decisions. Even when people can and also do get a product elsewhere, whether it’s deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then many individuals will be up its Amazon review before they decide to buy.
What is going to separate your product or service from one that seems just like it? Those shiny gold stars and good testimonials. Items are rated with a five-star rating scale, that’s broken down by amount of reviews per star, then most helpful testimonials and a lot recent testimonials.
2) Angie’s List
Aimed toward U.S.-based service businesses, Angie’s List is a “higher-end” review site, because users already have to fund membership. However, you get whatever you spend on. The reviews, given with an A-F scale, are generally very well-thought out — a small percentage that ranting and raving that’s more prevalent on free review sites. The reviews is not anonymous, which helps lessen fake or misrepresentative reviews, and firms may react to the reviews posted about the subject, too.
It’s liberal to start a page to your company. After you have yours, encourage your clients who’re on Angie’s List to go out of reviews there — members are the only ones permitted to do it!
3) Choice
Have customers in Australia? Choice is a member-funded website situated in Australia. Choice independently test services and products and supply performance reviews to their members. The bulk of their job involves testing services and products themselves, creating product comparisons, and writing buying guides. Moreover, though, they certainly allow members to rate and discuss specific product brands and models with other Choice members. If you have customers in Australia, we recommend encouraging people who find themselves on Option to leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded from Europe into 65 countries, such as the U.S. The woking platform for businesses helps companies from all over the entire world proactively collect testimonials. It’s the customers who write both product and seller reviews, keeping it third-party verified.
Since they have a basic version free of charge (this allows you to develop a profile page and collect testimonials), their paid versions permit you to create customizable review invitations, share ratings and reviews on social websites, and link review data in your internal business systems.
5) TestFreaks
Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect testimonials and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers completely from your customer satisfaction team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products and after that writes about them. Unlike Angie’s List, it’s the folks of which? who write the reviews — not the customers can use. They do not accept submissions for product testing or survey inclusion, nevertheless they do persuade folks to permit them know about their items and services by emailing [email protected].
Even if this leaves less room that you should influence whether your products or services end up on their own site, it is still worth knowing about and checking in for this popular site, specifically if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and cards. They ensure that you review all these products themselves, and after that come up with both their methodologies and results. They also take customer surveys of things like the best and worst firms for customer satisfaction.
Plenty of their submissions are free, but customers can become members for ?10.75 a month to have access to a “Best Buys” and “Don’t Buy” list, the most recent reviews of goods off their test labs, and access to their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and spend on all products which they test. (Fun fact: They buy and test 80 cars per year!) This really is about as legitimate mainly because it gets. Consequently, there is not much you can do here “except” let’s say you sell an item, be sure this really is, fantastic.
Regardless of anything else, you could take this excellent website as a lesson in excellent content creation. Per product they review, they feature review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Basically the important thing to great content, are we right?
8) TripAdvisor
If you are in the travel, hotel, airline, entertainment, or restaurant industries from any location, you will want to look into the reviews on the popular website TripAdvisor. Because largest travel site in the world, it’s got over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost any location in the world you might image. A number of people look there prior to a trip.
The true secret to some successful profile on TripAdvisor is which makes it as near up of the popularity index as is possible, in order that people looking for information within a specific place view your listing. As outlined by TripAdvisor, the popularity ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they give businesses planning to improve their ranking:
Quantity: Ask your friends and relatives to publish reviews, and make use of our management center tools to remind them once they check out. Offering incentives for reviews is from the rules, though — have a look at our policy to ensure that you determine what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality and a memorable experience will write reviews that are positive. Monitor what previous reviewers have written to see what worked and didn’t work best to your property so you can maintain and increase your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews have less impact on a hotel’s ranking after a while. Yet again, encourage guests to publish reviews to hold fresh content rolling in.”
9) Yelp
Yelp is a free review site that lets consumers rate businesses with a five-star scale. Any business can start a profile on Yelp free of charge, and users can create their particular free profiles to review a small business. You’re liberal to react to reviewers, too, but we recommend going for a balanced and polite procedure for any negative reviews you receive, as Yelpers will be in quite a tight-knit community.
Yelp has also come under fire within the last number of years for some slightly shady practices, like incentivizing businesses in promoting with them in exchange for gaming looking most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now have a look at Yelp reviews overall current reviewer’s clout at heart, instead of getting powered down by a business as a result of one bad listing.
With that being said, it is still to your benefit to get a constant stream of positive online reviews going to your business’ Yelp account so happy industry is always near the top of your review feed — especially is you might be a location-based business. Yelp profile information contains things such as store hours and information, so that your profile will usually arrive when people Google your organization.
10) Google My Business
You understand those reviews that relate up with you do a google search for any business? Yeah, those activities are saved to a list in a big way.
Google’s Pigeon algorithm update uses distance and ranking parameters to provide improved local search results. So, in order for your business’ website to be properly optimized for search, you will want to create verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and the like, especially online, can present you with an enhancement browsing. Only verified local Google+ pages can react to reviews.
An extra? Google Maps pulls that information and people reviews in to the app, so using a large amount of content in there will make your organization look more reputable.
11) Yahoo! Local Listings
Comparable to Google My Business reviews, Yahoo! Local reviews let users post reviews of companies which has a five-star rating system.
As outlined by Internet search engine Land, Yahoo! still receives about 10% of google search share. So even though you might not want to get time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
Should your business sells software, you will want to be sure you have a presence on G2 Crowd. Monthly, over 300,000 people thinking of buying software browse the 37,000+ user reviews on this internet site so they can make better purchasing decisions.
G2 Crowd operates similar to Yelp, in a unique niche. Information mill reviewed with a five-star scale, and reviews cover everything from setup and straightforward people to security and support. Reviewers answer questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to others considered the product or service.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the website are authenticated via LinkedIn to make certain they’re users (even though the reviews themselves may still be anonymous), that enables users to see what their LinkedIn connections assert about particular texts on TrustRadius. This adds a layer of trust for someone reading your website.
You can use your website to browse reviews of individual companies, or compare two companies side-by-side to check their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.
And company reviews, they’ve put together a lot of buyer guides for categories including talent safes, business intelligence software, core HR software, social websites, and A/B testing to help find the right product for them depending on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Come with an app on the Salesforce AppExchange? Then you’ll wish to keep an eye on your app’s ratings and reviews there. Comments are with different five-star rating system, and every app has reviews listed with the most helpful positive review and a lot helpful negative reviews first, then all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and see the quantity of downloads with just a few clicks.
For Online Reviews Both B2B & B2C
15) Bbb
A nonprofit site, the Better Business Bureau (BBB) evaluates various businesses against a set of recommendations for a way businesses should treat people. They do not directly recommend or endorse any businesses, products, or services; they only supply the public with the information about their website about businesses, and whether they have met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, just like a short company bio and the company’s accreditation status, a medical history of any complaints made concerning the business and if they were resolved, testimonials, and the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor is an employee review site that can help anyone — from prospective employees to prospects to investors — have an idea of what a business is like from inside. Put simply, it helps appraise the more qualitative factors of things like valuation.
Employees can share how it is love to interview and work at their companies, and the site shows visitors which information mill rated highest by their employees. Many employers utilize it to develop their employment brand so they can target and recruit candidates, however, you can also utilize the reviews to talk about ideas internally for improvement among your management team.
Creating an employer account is free, and it’s really easy to track and react to reviews. For example, you are able to create alerts so that you have an email each time a new review is posted so you can acknowledge and react to each one.
Other Places for Testimonials
Online reviews also exist on sites that aren’t necessarily built in order to publish online reviews. Some businesses use their social presence and website to encourage online reviews … plus some brands just have them unsolicited, for better and for worse.
Here are some sites that, if you opt to (please, decide to) functions as additional hubs for online reviews. And they are generally awesome, given that they have enormous reach, plus you’ve got some — if not entire — control over these properties.
17) Facebook Ratings & Reviews
Are you aware there’s a put on Facebook for fans to go out of ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like on the left-hand side of your respective Facebook Page, and also you can’t move or get rid of it just like you can other regions of your respective Page.
Anyone logged into Facebook can post a rating or review of a small business. All they have to do is go to the Reviews portion of your Page, click the grey stars to select a rating, and after that write an optional review. They are able to make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter can make it appear like an odd location to try to accumulate reviews. But while users may well not always seek out reviews entirely on Twitter (if you don’t started some type of review hashtag, perhaps), tweets are nevertheless indexed browsing results. Which means a user’s tweet, whether complimentary or less-than, could pop up in the SERPs when someone’s looking for reviews in your business.
Not only this — there’s items you can actively do with the positive tweets coming to you. For example, we tested the part of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we were promoting at the time. You know what happened? The CTA with the three tweets converted superior to the CTA without having tweets. If you start to “Favorite” tweets that could function as reviews that are positive down the road, it’s going to be easier to find them when you want for their services in your marketing.
19) Your personal Website
Finally, normally the one place in which you have total and utter control: your site. This is an excellent place to publicize reviews you receive (perhaps embed one particular tweets you favorited?) You can create a bit of your respective website dedicated in order to reviews and testimonials, and also include a form so happy customers can submit their unsolicited reviews. But when you’re actively campaigning for positive online reviews and also you encounter happy customers who wish to add an optimistic review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a put on your site to create their kind words. Attempt to add testimonials to landing pages and product pages, too.
For additional information about leave a review take a look at our web portal: read more