WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones. As well as txt messaging, users can send one another images, video, and audio media messages. The customer software program is designed for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone
Competing with numerous Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages each day. In line with the Financial Times, WhatsApp “has implemented to SMS on mobile phones what Skype did to international contacting landlines. The services free for the newbie then costs $0.99/Yr.
Everybody knows that WhatsApp is a good tool for messaging friends however what you didn’t know is that WhatsApp can be used campaign tool to create marketing leads. The App is free therefore it may serve as a strong marketing channel with the potential of getting clients for the business above all else.
Why Choose WhatsApp for the marketing strategy?
The App is almost free!
You are able to send great deal of messages with no limits. It’s available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are utilizing it since you don’t have to search for a web site to fill out details or confirm your identity in working order. It just needs your mobile number and you’re done!
Better features than traditional SMS/MMS
WhatsApp supports a variety of message types, from simple text to pictures to audio tracks. Usually a MMS message would cost a fair bit of money to transmit, and so the fact that these may be shipped to as much customers and prospects as you want free of charge is great.
You can also send GPS location of the stores! Product videos, Product images and audio messages (a quick personal message out of your CEO could possibly be sent to multiple clients and prospects at one go!) this wonderful App supports just everything. You can begin your own personal WhatsApp group and can invite your customers and prospects to participate, or you will create an interior marketing group which will help you remain associated with your campaign peers 24/7.
So WhatsApp being a campaign tool are capable of doing everything a regular e-mail or SMS campaign could do. Most importantly Whatsapp is near to our heart, people can’t place their hands off their phone for this reason App. Hence any message communicated through this medium has got the immediate and maximum outreach.