1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social media content indexed on the search engines as well as other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social media networks plays a part in how engines like google understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool they are driving their digital and top seos efforts. In 2016 expect more businesses to embrace the popularity, and employ videos to capture new audiences.
80% of video. Results that show in SERPs originate from YouTube
Videos get 50X better organic pr in the search engines in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people work with a selection of devices to access content. Tablets, smartphones, laptops, phones as well as watches have become standard tools to browse web. Search engines know this plus they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search is up 43% every year.
Over 1.2 billion people connect to the web off their cellular devices.
4 of every 5 consumers use smartphones to shop.
4. VOICE SEARCH FUNCTION Absolutely essential
Voice search is easily transforming into a huge part of mobile usage and it has elevated the pain of typing keywords to own research online query. However, this shift means your site content must be developed with voice search in mind.
60% teens use voice search as you’re watching TV
40% adults use voice seek out directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
Inside your individuals are searching for content sources offering all of the relevant information they require in a place. Search engines have noticed this trend and for that reason content aggregators have become very well liked in the SERPS.
6. The trend OF MOBILE APPS WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps just be the project easier. Just few more a few years mobile apps will definitely overpower desktop and mobile websites.
Mobile apps account for 52% ever invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization For being Much more IMPORTANT
Local internet search is going stronger over time. In 2016 you need to let Google know what your location is located as well as what you are offering.
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