Several Search engine marketing Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

A growing number of social media marketing content indexed on the search engines and other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media marketing networks is important in how search engines like yahoo understand your site is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video being a powerful tool to operate a vehicle their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the buzz, and employ videos to capture new audiences.

80% of video. Results that demonstrate up in SERPs originate from YouTube

Videos get 50X better organic pr in the search engines in comparison to against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison with plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people use a array of devices gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have become standard tools to browse web. Search engines know this and they reward websites that seem to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search is up 43% year on year.

Over 1.2 billion people access the web using their mobile phones.

4 out of 5 consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION A MUST

Voice search is quickly transforming into a huge portion of mobile usage and contains elevated the pain of typing keywords to perform a search query. However this shift means your articles must be developed with voice search in mind.

60% teens use voice search while watching TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

More than ever everyone is looking for content sources that offer all of the relevant information they need in one place. Search engines have observed this trend and thus content aggregators have become very popular in the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, utilization of mobile for web search is on all-time rise and apps only make the project easier. Just few more a few years mobile phone applications are sure to overpower desktop and mobile websites.

Mobile phone applications be the cause of 52% of them all spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local seo service To get A lot more IMPORTANT

Local internet search will go stronger through the years. In 2016 you must let Google know your location located and just what you’re offering.
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