Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing in an alarming rate due to its convenience, cost-efficiency, convenience. The use of cellular devices is closing the digital divide relating to the rich and poor; as well as the urban and rural dwellers. Every business are duty-bound to produce websites which might be mobile-friendly in order to reach these mobile users. Just one way of doing this would be to create designs which might be tuned in to different devices and screen sizes.
What then is responsive web page design?
Responsive SEO is often a technique utilized in web page design to permit webpages respond to the display size, orientation and platform of the device an end user is viewing with.
Responsive design will be the simple most important factor which has changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For instance, if your user switches from a cellular phone to some tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much to the technicalities involved in designing such websites, are mainly the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to reveal and hide parts of images on the website. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users can surf your web site regardless of the environment they are, hence enhancing the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that would not have them are at a disadvantage. To be the hottest global search engine, Google explained that responsive websites are easy to crawl and perform favourably looking results.
According to Moz, a well-respected search company inside their 2015 Optimization Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we can safely say definitely that creating a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is generally costlier and/or inconvenient than using cellular devices. Cellular devices offer fast and simple use of info on the move. Responsive websites therefore are cost effective for users who spend virtually no period in an office space.
For businesses, the responsive web page design reduces design and development costs since they don’t need to develop different websites many different devices. Additionally, businesses will save cash maintenance costs while they will be emphasizing only 1 website.
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