Globally, the application of cell phones, smartphones, iPads and tablets for surfing the net is increasing with an alarming rate due to its convenience, cost-efficiency, ease and comfort. The usage of mobile phones is closing a digital divide relating to the rich and poor; as well as the urban and rural dwellers. Every business are duty-bound to build up websites which might be mobile-friendly to be able to reach these mobile users. Just one way of doing so is always to create designs which might be understanding of different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique found in web design to allow webpages respond to the screen size, orientation and platform of the device an individual is viewing with.
Responsive design will be the simple the first thing containing changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. As an example, in case a user switches from the cellphone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities associated with designing such websites, are mainly the company great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to disclose and hide areas of images on websites. This fluidity can make it user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your website whatever the environment they end up, hence enhancing the reach of your business website.
Consolidate business marketing efforts: Google has recommended graphic design as well practice so firms that will not have choices getting left behind. Being the hottest global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably looking results.
According to Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can safely say for certain that having a responsive website may help augment marketing efforts of organizations to achieve their business objectives.
Affordable: Using desktop or laptops is often more expensive and/or inconvenient than using mobile phones. Cellular devices offer simple and fast use of info on the move. Responsive websites are thus cost effective for users who spend virtually no amount of time in a workplace.
For businesses, the responsive web design reduces design and development costs they do not ought to develop different websites for various devices. Additionally, businesses preserves cash on maintenance costs since they will likely be focusing on only one website.
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