Globally, the usage of cell phones, smartphones, iPads and tablets for surfing the internet is increasing within an alarming rate because of its convenience, cost-efficiency, ease and comfort. Using mobile devices is closing the digital divide between the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to formulate websites which might be mobile-friendly as a way to reach these mobile users. A way of this is to create designs which might be responsive to different devices and screen sizes.
What then is responsive web design agency?
Responsive web design (RWD) is a technique employed in web design to allow for webpages react to the screen size, orientation and platform with the device an individual is viewing with.
Responsive design would be the simple the first thing which has changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For instance, if a user switches from a mobile phone into a tablet device, the website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved with designing such websites, listed below are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to reveal and hide parts of images on the website. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website regardless of the environment they wind up, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so companies that do not have them are at a disadvantage. To be the most widely used global search results, Google explained that responsive websites are simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company inside their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that developing a responsive website can help augment marketing efforts of organizations to achieve their business objectives.
Affordable: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile devices. Cellular devices offer fast and simple use of info on the move. Responsive websites are therefore cost effective for users who spend practically no period in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t need to develop different websites for several devices. Additionally, businesses will save you funds on maintenance costs while they will likely be emphasizing merely one website.
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