Globally, using mobile phones, smartphones, iPads and tablets for surfing the net is growing in an alarming rate for the convenience, cost-efficiency, convenience. The use of cellular phones is closing the digital divide involving the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to formulate websites that are mobile-friendly to be able to reach these mobile users. One way of doing this would be to create designs that are understanding of different devices and screen sizes.
What then is responsive modern web design?
Responsive website design (RWD) is a technique used in website design to allow webpages reply to the screen size, orientation and platform of the device a user is viewing with.
Responsive design will be the simple the first thing which includes changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For instance, in case a user switches from the cellphone to some tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities involved in designing such websites, listed here are the business enterprise important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale using the layout to show and hide areas of images on the website. This fluidity makes it user-friendly, accessible and exquisite in comparison with conventional websites. Users are able to surf your site regardless of environment they wind up, hence improving the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that do not have choices at a disadvantage. Is the hottest global search results, Google explained that responsive websites are easy to crawl and perform favourably browsing results.
In accordance with Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we are able to safely say for sure that developing a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is usually higher priced and/or inconvenient than using cellular phones. Cellular devices offer quick and easy entry to information on the move. Responsive websites are therefore cost effective for users who spend practically no amount of time in an office space.
For businesses, the responsive website design reduces design and development costs because they do not ought to develop different websites for different devices. Additionally, businesses helps you to save money on maintenance costs because they will be focusing on merely one website.
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