Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the world wide web is growing at an alarming rate due to the convenience, cost-efficiency, convenience. The usage of mobile phones is closing a digital divide between the rich and poor; and also the urban and rural dwellers. All companies are duty-bound to produce websites which are mobile-friendly as a way to reach these mobile users. A way of this is usually to create designs which are attentive to different devices and screen sizes.
What then is responsive modern web design?
Responsive web site design (RWD) is a technique used in web site design to allow webpages answer the display size, orientation and platform with the device a person is viewing with.
Responsive design would be the simple the first thing which includes changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. For instance, if your user switches from a cellular phone to a tablet device, the website automatically adapts and dynamically fits how big the screen.
Without delving much to the technicalities involved in designing such websites, listed below are the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to reveal and hide aspects of images on websites. This fluidity can make it user-friendly, accessible and exquisite when compared to conventional websites. Users can surf your web site whatever the environment they are, hence helping the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so firms that don’t have options are getting left behind. To be the most favored global internet search engine, Google explained that responsive websites are simple to crawl and perform favourably searching results.
According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Considering this knowledge, we could safely say for sure that having a responsive website may help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is often costlier and/or inconvenient than using mobile phones. Mobile phones offer fast and simple use of information on the move. Responsive websites therefore are cost effective for users who spend little to no in time an office space.
For businesses, the responsive web site design reduces design and development costs they do not need to develop different websites for various devices. Additionally, businesses will save cash on maintenance costs because they will be emphasizing only one website.
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