How to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example how to get over 10,000 fans in your Facebook business page.

Facebook may be the king of social support systems with over 1.79 billion active users each month (Updated December 2016). It can be used by over 60% of Online users Worldwide and it is an excellent tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you might want lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the need for having many Facebook fans in your business page?

It indicates popularity – It goes without saying that this quantity of fans reveals how popular an online site is. A popularity business page with 100,000 followers is more popular than the usual page with 1,000 fans which creates a quantity of other benefits (described below).

It indicates trust – In case you can’t view the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, website needs lots of Facebook fans. 5 years ago this didn’t subject in the 21st century, social proof is essential.

More fans, more visits – Greater fans you’ve got, the higher may be the amount of people that can view your posts inside their timeline and perhaps go to your website.

While this really is, it ought to be noted that not all your fans might find your site content.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of the followers (only Four percent) might find your status updates.

This number can differ, what is essential to understand now, is that if you’ve got 10,000 fans so you post a whole new update, it’s going to be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites is often a ranking factor, numerous studies demonstrate that popular websites on Facebook are more likely to perform better in search, absolutely nothing quite popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are convinced that having a great deal of Facebook fans is essential for the website and business, let’s see step-by-step how to change from 0 to 10,000 fans.

Note: These are the identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and it continous growing organically.

Step 1: First things first – you might want a Facebook business page

It may seem silly for the experienced nevertheless for beginners to social websites this may be new things: An individual Facebook page differs from an enterprise page.

If you wish to have friends on Facebook to talk about your holiday photos you will need to produce a personal page though if you wish to have fans and followers for the website or business you will need to produce a Facebook business page.

So, the initial step is always to ensure that you build a Facebook business page and the alternative is always to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most critical optimization tip coming from all.

The company’s content posted in your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw in new fans or maybe more likes from ads even as might find below.

Step 3: Take advantage of your own Facebook account

I mentioned in step one above you need to possess a business page rather than your own page, however you still need to come with an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to increase exposure and likes, is always to share that post in your personal page too.

People you’ve got as friends in your personal page are more likely to ‘like’ and ‘interact’ with the post shared from a business page which will increase the engagement factor of the posts.

As an end result, facebook can have your site content to more fans (organically).

So, a good way to increase the volume of people that view your site content and go beyond the 4% individuals group of followers is always to share and promote the post in your personal page.

It goes without saying that this greater the quantity of friends the bigger could be the visibility with the post.

Also, make sure that you invite all your existing friends (and a new one) to adore your Facebook business page. Do this every time you gain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media 101 however you have to have the Facebook like box in your website for 3 reasons:

#1 – It’s a method to associate your web site with the Facebook business page. Put simply it is a method to ‘tell’ engines like google that is your official Facebook business page.

#2 – When you are getting lots of fans, this really is something must be proud off and something to exhibit on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to expand your group of followers organically. Your potential customers can follow your web site by clicking the LIKE button without having to go to Facebook.

Hint: For maximum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can also popup such box to new users (by way of example, when they spend 60 seconds with a page, when they scroll as a result of the bottom or when they attempt to leave your page – even though this works well when it comes to getting new likes, you have to be careful to never help it become too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box within a prominent position on the website.

The next natural step is always to start sharing content to maintain fans happy as well as perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that can increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see within your page. For instance, if your web site is about Social media marketing, share content associated with social websites rather than about sports or another type you could possibly like. If the users desire to read sports news, they are fully aware where to locate them.

#2 – Don’t forget that they follow your small business page to have updates relating to your website (and niche) rather than relating to your social gatherings: If you need to get social, then make use of your personal Facebook page, your small business page is approximately your web site.

#3 – As a rule thumb, I personally use my company page to talk about content from my niche only, if I must share something is just not associated with my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. If you have an advancement to talk about as well which may benefit your fans, that can be done but don’t go crazy.

Try to write interesting, shareable content that is certainly associated with your niche, of course this doesn’t come straight from your web site. Maintain a balance between promotional and content that the followers might choose to read.

Step 6: Share interesting and high quality content (not only links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with just links. I want to give you a good example to understand what I am talking about.

When you wish to share content from a website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this text without adding the other information. If the title and images are good, you’ll get several likes based on the time you create the post, quantity of fans etc.

If one the other hand, you enrich this post by having additional information especially an inventory, then other items being equal, you are prone to gain in likes and shares.

For me this makes sense because those that see a title and image inside their timeline might not ‘Like It’ mainly because it provides no value for many years (don’t forget that this average user is presented with a huge selection of postings inside their timeline should they login to Facebook).

On the other hand whenever you provide them with valuable, high quality and easy you just read information (just like a list), they are going to go through the LIKE button given that they read something useful without having to leave their timeline.

Note: It is just a known fact that individuals have an inclination of LIKING content without reading it so provide them with top reasons to accomplish that; your web site visits might not increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a look at probably the most popular Facebook pages, you will see that they have a tendency to talk about images, videos, infographics, charts etc, together with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. Several suggestions to consider:

Quality updates – Here is the best incentive you’ll be able to provide your users. Before posting anything in your page, you need to make sure that it offers a superior value on your audience. When you do this consistently, you existing followers will share it using their friends which will have more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Such as the page first. There are various tools to do this but have in mind if you don’t possess a known brand this many not be so successful.

Content upgrades – In case you have your site, you need to use ask users to love your page to obtain an latest version of the post. This calls for extra tools however it is something worth trying out.

Step 9: You need to advertise your own content and page

When you develop your small business page don’t expect that it’ll magically get a large number of fans. In addition to the tips outlined above, you might also need to advertise your small business page in places aside from Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social websites networks – In case you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate yourself Facebook too. Be polite and tell them the advantages from doing so.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you’ll be able to make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and enquire of these to follow yourself facebook (your business and personal pages).

This method though it is time consuming, (I did it manually rather than using any tools) it could produce fantastic results.

Promote within your newsletter – In case you have a newsletter or if you communicate with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not only write the FB URL through your signature but Inquire further politely to love your small business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many efficient ways to enhance your Facebook fans for last, as it is on your own that it’s not free.

Facebook comes with a self-service ad platform which can be used either to enhance your group of followers (advertise your page), supercharge your posts, get more leads, increase conversions or perform a quantity of other actions (as shown inside the image above).

The procedure is actually comparatively easy and straightforward. Basically you select a page you own, select your goal (advertise your page), select your audience (depending on country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends upon several factors. The ultimate way to assess if Facebook ads is an excellent treatment for enhance your group of followers, is always to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (no less than weekly). Towards the end, you’ll be able to assess if the charge per like is a thing you are willing to purchase.

I had great outcomes with Facebook ads for both my websites as well as client websites and I run campaigns each month (stay) to further improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Many individuals believe whatever you purchase is Facebook likes but in reality you spend Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit such button so invest some time and think about the message you wish to display within your ad and also the image to make use of.

Conclusion

Having a huge quantity of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care and the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations on your business page (steps 1 and a pair of above), then this easiest way to get additional followers is by using Facebook ads. Along with some A/B testing you can find to 10,000 fans without having over $1,000 (spread in to a duration of months).

Once you need to do everything properly and so long as there is a great products or services, you’ll be able to expand your fans to 100,000+ like I did with the Facebook Page of my fitness blog.