How to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example ways to get over 10,000 fans in your Facebook business page.

Facebook will be the king of social support systems with over 1.79 billion active users each month (Updated December 2016). It is employed by over 60% of Online users Worldwide in fact it is a fantastic tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you need to have a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the importance of having many Facebook fans in your business page?

It indicates popularity – It’s a given the variety of fans reveals how popular a web site is. A popularity business page with 100,000 followers is more popular compared to a page with 1,000 fans and this leads to a variety of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a prosperous business, website will need to have a lot of Facebook fans. 5yrs ago this failed to make a difference but also in the Modern, social proof is important.

More fans, more visits – The more fans you’ve, the harder will be the number of individuals that will see your posts of their timeline and perhaps go to your website.

While this is true, it ought to be noted that doesn’t all of your fans will dsicover your site content.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of your respective followers (at most 4 percent) will dsicover your status updates.

This number may vary, what is important to be aware of now, happens when you’ve 10,000 fans and you also post a brand new update, it’s going to be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies demonstrate that popular websites on Facebook are more inclined to perform better in search, today so popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you are convinced that using a great deal of Facebook fans is important to your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans plus it continous growing organically.

Step 1: First off – you need to have a Facebook business page

It sounds silly to the experienced but for beginners to social networking this might be new things: A personal Facebook page differs from a small business page.

If you want to have friends on Facebook to express your holiday photos you’ll need to create a personal page though if you wish to have fans and followers to your website or business you’ll need to create a Facebook business page.

So, step one is always to make sure that you develop a Facebook business page and the the second step is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most significant optimization tip coming from all.

The expertise of the content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to attract new fans or higher likes from ads even as will dsicover below.

Step 3: Take advantage of your individual Facebook account

I mentioned in the first step above you need to have a very business page rather than your own page, nevertheless, you still need to provide an active personal facebook account.

Here is the reason why:

After you post an update in your business page, one of the ways to raise exposure and likes, is always to share that post in your personal page at the same time.

People you’ve as friends in your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from your business page as well as boost the engagement factor of your respective posts.

As a result, facebook will show your site content to more fans (organically).

So, one of the ways to raise the amount of individuals who view your site content and go at night 4% person group of followers is always to share and promote the post in your personal page.

It is evident the greater the variety of friends the bigger could be the visibility of the post.

Also, make sure that you invite all of your existing friends (and new ones) to like your Facebook business page. Make it happen every time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again facebook marketing 101 nevertheless, you have to have the Facebook like box in your website for several reasons:

#1 – It’s a method to associate your internet site together with the Facebook business page. Put simply it’s a strategy to ‘tell’ search engines until this is your official Facebook business page.

#2 – When you’re getting a lot of fans, this really is something should be proud off the other to show to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to increase your group of followers organically. The future prospect can follow your internet site by clicking the LIKE button without needing to head to Facebook.

Hint: For max results, position the LIKE box above fold (about the sidebar).

Hint 2: You can also popup so on box to new users (for instance, after they spend One minute on the page, after they scroll down to underneath or after they try and leave your page – even though this is useful regarding getting new likes, you ought to be careful to never help it become too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in a prominent position on the website.

The next natural step is always to start sharing prepared to keep your fans happy and perhaps manage to convert them from fans > website visitors > customers.

Some simple rules to adhere to that will boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing within your page. For instance, should your web site is about Social media marketing, share content linked to social networking rather than about sports or something different you could like. In case your users want to read sports news, they do know where to find them.

#2 – Don’t forget which they follow your company page to have updates regarding your website (and niche) rather than regarding your social gatherings: If you wish to get social, then make use of personal Facebook page, your company page is around your internet site.

#3 – Generally thumb, I take advantage of my opportunity page to express content from my niche only, easily need to share an issue that is not linked to my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. If you have a campaign to express something like that that could benefit your fans, you can do so but don’t go crazy.

Try to post interesting, shareable content that’s linked to your niche, it sometimes won’t come directly from your internet site. Maintain a balance between promotional and content that your followers might want to read.

Step 6: Share interesting and high quality content (not merely links)

I made some tests about the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with simply links. I want to offer you one example to understand what After all.

When you want to share a blog post from your website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this post without adding any extra information. In case your title and pictures are good, you will get many likes with respect to the time you create the post, variety of fans etc.

If one the other hand, you enrich your posting with the addition of more details and also an inventory, then other activities being equal, you are prone to grow in likes and shares.

For me this will make sense because people that visit a title and image of their timeline might not ‘Like It’ mainly because it provides no value for many years (don’t forget the average user is presented with numerous postings of their timeline should they login to Facebook).

On the other hand once you let them have valuable, high quality and simple to see information (just like a list), they’re going to select the LIKE button given that they read something helpful without needing to leave their timeline.

Note: It is just a known indisputable fact that everyone has a bent of LIKING a blog post without reading it so let them have reasons to do so; your internet site visits might not increase nevertheless the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of probably the most popular Facebook pages, you will notice that they generally tend to express images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. Several suggestions to consider:

Quality updates – Here is the best incentive you are able to give your users. Before posting anything in your page, you’ll want to ensure that it provides value to your audience. Choosing this consistently, you existing followers will share it using their friends as well as get more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Just like the page first. There are several tools to accomplish this but consider that if you don’t have a very known brand this many not so successful.

Content upgrades – When you have your blog, you need to use ask users to enjoy your page to get an latest version of your respective post. This involves extra tools yet it’s something worth testing.

Step 9: You’ll want to promote your own content and page

When you create your company page don’t expect that it’ll magically get a huge number of fans. Aside from the tips outlined above, you might also need to advertise your company page in places other than Facebook.

A few suggestions to take into account that assisted my case:

Promote in other social networking networks – When you have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on you on Facebook at the same time. Be polite and reveal to them the advantages from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you are able to take advantage of twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and get them to follow you on facebook (your personal and business pages).

This method even though it ‘s time consuming, (Used to do it manually rather than using any tools) it could produce fantastic results.

Promote within your newsletter – When you have a newsletter or if you talk with your readers via email, make sure that you make them follow your Facebook page.

Do not merely write the FB URL below your signature but Question them politely to enjoy your company page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and many good ways to increase your Facebook fans for last, as it is often the only one that it’s not free.

Facebook offers a self-service ad platform that can be used with the idea to increase your group of followers (promote your page), boost your posts, get more leads, increase conversions or execute a variety of other actions (as shown within the image above).

The procedure is quite simple and easy straightforward. Basically you decide on a webpage you have, select your ultimate goal (promote your page), select your audience (determined by country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign is dependent upon many factors. The ultimate way to assess if Facebook ads is a good means to fix increase your group of followers, is always to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (no less than weekly). Towards the end, you are able to decide if the charge per like is one thing you are happy to pay for.

I had achievement with Facebook ads for both my websites and for client websites i run campaigns monthly (stay) to improve my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe what you pay for is Facebook likes in fact you have to pay Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit so on button so spend time and take into account the message you want to display within your ad and also the image to work with.

Conclusion

Having a large variety of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations to your business page (steps 1 and two above), then the easiest way to obtain additional followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans without over $1,000 (spread into a time period of months).

Once you do everything properly and given that you do have a great service or product, you are able to increase your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.