Just how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example getting greater than 10,000 fans on your own Facebook business page.

Facebook will be the king of internet sites using more than 1.79 billion active users a month (Updated December 2016). It is utilized by greater than 60% of Web users Worldwide and it is a great tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s understandable that this variety of fans reveals how popular an internet site is. A likes business page with 100,000 followers is more popular compared to a page with 1,000 fans this also leads to a variety of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, website needs to have plenty of Facebook fans. Five-years ago this did not subject but also in the Twenty-first century, social proof is very important.

More fans, more visits – The harder fans you’ve, the harder will be the number of people that may visit your posts inside their timeline and maybe see your website.

While this is, it ought to be noted that does not your entire fans will see your content.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your followers (a maximum of 4 %) will see your status updates.

This number may differ, but what is very important to understand now, is when you’ve 10,000 fans so you post a brand new update, it’s going to be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social networking is a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, absolutely nothing very popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a lot of Facebook fans is very important for your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to cultivate organically.

Step 1: First things first – you might want a Facebook business page

It sounds silly to the experienced nevertheless for beginners to social networking this can be something totally new: Your own Facebook page is different from a business page.

If you would like to have friends on Facebook to talk about your holiday photos then you need to generate a personal page however if you simply want to have fans and followers for your website or business then you need to generate a Facebook business page.

So, step one is always to just be sure you produce a Facebook business page and the second step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most crucial optimization tip of all.

The expertise of the content posted on your own Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to get new fans or maybe more likes from ads as we will see below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in the first step above that you need to have a very business page instead of an individual page, but you still need to provide an active personal facebook account.

Here is the reason:

After you post an update on your own business page, a great way to raise exposure and likes, is always to share that post on your own personal page too.

People you’ve as friends on your own personal page may ‘like’ and ‘interact’ together with the post shared from a business page which will improve the engagement factor of your posts.

As an effect, facebook can have your content to more fans (organically).

So, a great way to raise the amount of people who view your content and go after dark 4% individuals fan base is always to share and promote the post on your own personal page.

It is evident that this more variety of friends the greater may be the visibility from the post.

Also, make certain you invite your entire existing friends (and a) to love your Facebook business page. Do this each time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media marketing 101 but you need to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a method to associate your site together with the Facebook business page. Quite simply this is a approach to ‘tell’ search engines like google that this is the official Facebook business page.

#2 – When you get plenty of fans, this can be something ought to be proud off and something to indicate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to increase your fan base organically. Your readers can follow your site by clicking so on button without needing to check out Facebook.

Hint: For optimum results, squeeze LIKE box above fold (for the sidebar).

Hint 2: You can even popup such box to new users (for instance, after they spend A minute on the page, after they scroll as a result of underneath or after they make an effort to leave your page – although this is successful regarding getting new likes, you have to be careful to never help it become too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed such box inside a prominent position on our website.

The next natural step is always to start sharing prepared to maintain fans happy and possibly be capable of convert them from fans > website visitors > customers.

Some simple rules to follow that may improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see with your page. As an example, if your website is about Social websites, share content in connection with social networking instead of about sports or anything else you could possibly like. Should your users want to read sports news, they understand where to find them.

#2 – Don’t forget they follow your small business page to obtain updates concerning your website (and niche) instead of concerning your social gatherings: In order to get social, then make use of your personal Facebook page, your small business page is approximately your site.

#3 – Generally thumb, I personally use my company page to talk about content from my niche only, if I need to share an issue that just isn’t in connection with my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you’ve got an offer to talk about or something that may benefit your fans, that can be done but don’t go crazy.

Try to create interesting, shareable content that is in connection with your niche, of course this doesn’t come completely from your site. Have a very balance between promotional and content that your followers might choose to read.

Step 6: Share interesting and high quality content (not only links)

I made some tests regarding the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with just links. Allow me to give you an illustration to understand I am talking about.

When you would like to share a blog post from a website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this article without adding any extra information. Should your title and images are good, you will get numerous likes depending on the time you are making the post, variety of fans etc.

If one the opposite hand, you enrich your post by having more details and particularly a listing, then other activities being equal, you might be very likely to gain more likes and shares.

For me this makes sense because those that go to a title and image inside their timeline may well not ‘Like It’ mainly because it provides no value in their mind (don’t forget that this average user is assigned countless postings inside their timeline when they login to Facebook).

On the opposite hand whenever you let them have valuable, high quality as well as simple to see information (just like a list), they are going to click on the LIKE button since they read something helpful without needing to leave their timeline.

Note: This is a known indisputable fact that individuals have a tendency of LIKING a blog post without reading it so let them have why you should achieve this; your site visits may well not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at probably the most popular Facebook pages, you will recognize that they have a tendency to talk about images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow your page. A number of tricks to consider:

Quality updates – This can be the best incentive you are able to provide your users. Before posting anything on your own page, you have to be sure that it offers a superior value for your audience. Choosing this consistently, you existing followers will share it making use of their friends which will have more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Just like the page first. There are many tools to do this but are considering if you don’t have a very known brand this many ‘t be so successful.

Content upgrades – If you have your blog, you should use ask users to LIKE your page to obtain an new version of your post. This requires extra tools but it is something worth testing out.

Step 9: You have to market your own content and page

When you develop your small business page don’t expect that it’ll magically get a huge number of fans. Aside from the tips outlined above, you might also need to market your small business page in places aside from Facebook.

A few tricks to consider that helped my case:

Promote in other social networking networks – If you have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate you on Facebook too. Be polite and reveal to them the advantages from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you are able to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and have these to follow you on facebook (both your personal and business pages).

This method although it is time consuming, (Used to it manually instead of using any tools) it could produce fantastic results.

Promote with your newsletter – If you have a newsletter or if you communicate with your readers via email, make certain you keep these things follow your Facebook page.

Do not only write the FB URL below your signature but Inquire further politely to LIKE your small business page.

Step 10: Facebook ads is a must

I have saved among the easiest and many good ways to enhance your Facebook fans for last, as it is often on your own that it’s not free.

Facebook supplies a self-service ad platform which you can use with the idea to enhance your fan base (market your page), supercharge your posts, get more leads, increase conversions or execute a variety of other actions (as shown from the image above).

The procedure is fairly simple and easy straightforward. Basically you select a website you possess, select your goal (market your page), select your audience (depending on country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign depends upon numerous factors. The best way to assess if Facebook ads is a good strategy to enhance your fan base, is always to operate a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (no less than per week). At the end, you are able to decide if the cost per like is a thing you might be ready to purchase.

I had great outcomes with Facebook ads for both my websites as well as client websites and I run campaigns every month (during their visit) to enhance my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many individuals believe everything you purchase is Facebook likes but usually you make payment for Facebook to indicate your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit such button so spend time and think about the message you would like to display with your ad plus the image to use.

Conclusion

Having a large variety of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the initial place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations for your business page (steps 1 and a pair of above), then your fastest way to get more followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans without greater than $1,000 (spread right into a period of months).

Once you are doing everything properly and so long as you do have a great services or products, you are able to increase your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.