Precisely how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example how to get over 10,000 fans on your own Facebook business page.

Facebook will be the king of social networks with over 1.79 billion active users monthly (Updated December 2016). It can be utilized by over 60% of Internet users Worldwide and it’s also a fantastic tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the significance of having many Facebook fans on your own business page?

It indicates popularity – It goes without saying that the quantity of fans reveals how popular an online site is. A momentum business page with 100,000 followers is much more popular than a page with 1,000 fans this also results in a quantity of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, blog or website needs a lot of Facebook fans. 5 years ago this didn’t issue but in the 21st century, social proof is very important.

More fans, more visits – Greater fans you’ve, the harder will be the number of people that may view your posts in their timeline and possibly see your website.

While this is, it should be noted that doesn’t your entire fans will dsicover your content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (only 4 %) will dsicover your status updates.

This number may differ, but what is very important to be aware of now, is when you’ve 10,000 fans so you post a brand new update, it’ll be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites can be a ranking factor, many studies show popular websites on Facebook will perform better in search, these days very popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be convinced that having a large amount of Facebook fans is very important on your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to cultivate organically.

Step 1: Firstly – you’ll want a Facebook business page

It may appear silly to the experienced however for beginners to social websites this can be new things: Your own Facebook page is different from a business page.

If you want to have friends on Facebook to express your holiday photos then you need to produce a personal page though if you want fans and followers on your website or business then you need to produce a Facebook business page.

So, the initial step is always to just be sure you produce a Facebook business page and also the alternative is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most significant optimization tip of most.

The excellence of the content posted on your own Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or even more likes from ads as we will dsicover below.

Step 3: Make the most of your individual Facebook account

I mentioned in step 1 above you will want to have a business page and not a private page, however, you still need to have an active personal facebook account.

Here is the reason:

After you post an update on your own business page, a great way to boost exposure and likes, is always to share that post on your own personal page at the same time.

People you’ve as friends on your own personal page will ‘like’ and ‘interact’ together with the post shared from your business page and this will boost the engagement factor of your respective posts.

As an outcome, facebook shows your content to more fans (organically).

So, a great way to boost the volume of people that view your content and go after dark 4% of you group of followers is always to share and promote the post on your own personal page.

It is evident that the greater the quantity of friends greater will be the visibility of the post.

Also, make certain you invite your entire existing friends (and a new one) to enjoy your Facebook business page. Accomplish that any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 however, you need to have the Facebook like box on your own website for several reasons:

#1 – It’s a means to associate your internet site together with the Facebook business page. Put simply this is a way to ‘tell’ search engines like google this will be your official Facebook business page.

#2 – When you’re getting a lot of fans, that is something you ought to be proud off and another to show on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to expand your group of followers organically. Your potential customers can follow your internet site by clicking such button without having to check out Facebook.

Hint: For max results, placed the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup such box to new users (for example, after they spend A minute on the page, after they scroll as a result of the lower or after they attempt to leave your page – even though this is effective in terms of getting new likes, you ought to be careful to not ensure it is too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box within a prominent position on the website.

The next natural step is always to start sharing prepared to maintain fans happy and possibly find a way to convert them from fans > internet site visitors > customers.

Some simple rules to check out that may boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see within your page. By way of example, if your website is about Social media, share content associated with social websites and not about sports or another type you could possibly like. In case your users desire to read sports news, they know how to locate them.

#2 – Don’t forget that they can follow your small business page to acquire updates regarding your website (and niche) and not regarding your social gatherings: If you wish to get social, then make use of personal Facebook page, your small business page is approximately your internet site.

#3 – Usually thumb, I prefer my opportunity page to express content from my niche only, only need to share a thing that is just not associated with my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. For those who have a campaign to express or something that may benefit your fans, you can do this but don’t add too much.

Try to post interesting, shareable content that’s associated with your niche, evidently this does not come directly from your internet site. Have a very balance between promotional and content your followers should read.

Step 6: Share intriquing, notable and excellent content (not merely links)

I made some tests about the impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with just links. Let me provide you with a good example to understand I am talking about.

When you want to share a post from your website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this text without adding any extra information. In case your title and images are good, you will get many likes with respect to the time you create the post, quantity of fans etc.

If one one other hand, you enrich your post with the help of more information specifically a list, then other items being equal, you happen to be more prone to gain in likes and shares.

For me this may cause sense because individuals that view a title and image in their timeline might not exactly ‘Like It’ as it provides no value to them (don’t forget that the average user is presented with a huge selection of postings in their timeline should they login to Facebook).

On one other hand if you allow them to have valuable, excellent and straightforward to see information (as being a list), they will click on the LIKE button since they read something useful without having to leave their timeline.

Note: This is a known indisputable fact that folks have an inclination of LIKING a post without reading it so allow them to have why you should do so; your internet site visits might not exactly increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of many of the most popular Facebook pages, you will notice that they have a tendency to express images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A number of suggestions to consider:

Quality updates – This is the best incentive it is possible to offer users. Before posting anything on your own page, you need to ensure that it offers a superior value on your audience. Choosing this consistently, you existing followers will share it with their friends and this will attract more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to LIKE the page first. There are several tools to do this but have in mind if you don’t have a known brand this many not so successful.

Content upgrades – In case you have a blog, you should use ask users to adore your page with an latest version of your respective post. This involves extra tools but it is something worth testing out.

Step 9: You’ll want to market own content and page

When you create your small business page don’t expect that it’s going to magically get 1000s of fans. Apart from the tips outlined above, there is also to advertise your small business page in places apart from Facebook.

A few suggestions to consider that assisted my case:

Promote in other social websites networks – In case you have accounts with social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up your self on Facebook at the same time. Be polite and show them the rewards from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, it is possible to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and ask these to follow your self on facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did it manually and not using any tools) it may produce great results.

Promote within your newsletter – In case you have a newsletter or if you engage with your readers via email, make certain you keep these things follow your Facebook page.

Do not merely write the FB URL within your signature but ASK them politely to adore your small business page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and quite a few good ways to improve your Facebook fans for last, since it is alone that it’s not free.

Facebook offers a self-service ad platform which can be used either to improve your group of followers (market page), enhance your posts, get more leads, increase conversions or perform quantity of other actions (as shown from the image above).

The procedure is pretty simple and easy straightforward. Basically you select a site you own, select your goals (market page), select your audience (determined by country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign is determined by many factors. The simplest way to assess if Facebook ads is an excellent means to fix improve your group of followers, is always to manage a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (at the very least a week). At the conclusion, it is possible to determine if the charge per like is one area you happen to be happy to buy.

I had accomplishment with Facebook ads both for my websites as well as client websites i run campaigns every month (for several days) to further improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that whatever you buy is Facebook likes in fact you spend Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit such button so spend an afternoon and take into account the message you want to display within your ad as well as the image to use.

Conclusion

Having a huge quantity of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the ultimate place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations on your business page (steps 1 and 2 above), then the simplest way to get more followers is to apply Facebook ads. With a bit of A/B testing you can get to 10,000 fans without any over $1,000 (spread into a duration of months).

Once you are doing everything properly and so long as you have a great service or product, it is possible to expand your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.