Precisely how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example ways to get over 10,000 fans in your Facebook business page.

Facebook could be the king of social networks with more than 1.79 billion active users monthly (Updated December 2016). It’s used by over 60% of Internet users Worldwide and it’s also an excellent tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you might want plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the importance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious how the variety of fans reveals how popular a website is. A facebook business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, blog or website needs plenty of Facebook fans. Five Years ago this did not subject but in the 21st century, social proof is important.

More fans, more visits – The harder fans you’ve, the harder could be the amount of people which will view your posts of their timeline and possibly go to your website.

While this really is, it must be noted that does not your entire fans will dsicover you.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, just a small portion of your respective followers (only Four percent) will dsicover your status updates.

This number can differ, what is important to comprehend now, is when you’ve 10,000 fans and also you post a new update, it’s going to be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking can be a ranking factor, numerous studies show popular websites on Facebook will perform better in search, today so popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are believing that developing a great deal of Facebook fans is important on your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to grow organically.

Step 1: First things first – you might want a Facebook business page

It may sound silly for your experienced nevertheless for beginners to social networking this is a new challenge: Your own Facebook page is different from a company page.

If you wish to have friends on Facebook to share your holiday photos then you need to produce a personal page however if you simply are looking for fans and followers on your website or business then you need to produce a Facebook business page.

So, the first task is always to just be sure you develop a Facebook business page as well as the second step is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most significant optimization tip coming from all.

The quality of the content posted in your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw new fans or maybe more likes from ads as we will dsicover below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in 1 above you need to use a business page instead of an individual page, however, you still need have an active personal facebook account.

Here is the reason why:

After you post an update in your business page, one of the ways to raise exposure and likes, is always to share that post in your personal page at the same time.

People you’ve as friends in your personal page will ‘like’ and ‘interact’ with all the post shared from a business page and will also raise the engagement factor of your respective posts.

As a result, facebook shows you to more fans (organically).

So, one of the ways to raise the number of people who view you and go after dark 4% of you following is always to share and promote the post in your personal page.

It is obvious how the greater the variety of friends the bigger could be the visibility in the post.

Also, make certain you invite your entire existing friends (and a new one) to like your Facebook business page. Accomplish that any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media 101 however, you have to have the Facebook like box in your website for 3 reasons:

#1 – It’s ways to associate your site with all the Facebook business page. Put simply this is a strategy to ‘tell’ search engines like yahoo that will be your official Facebook business page.

#2 – When you’re getting plenty of fans, this is something you ought to be proud off then one to indicate in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to improve your following organically. The future prospect can follow your site by clicking etc button while not having to visit Facebook.

Hint: For maximum results, placed the LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup so on box to new users (for instance, once they spend A minute on a page, once they scroll as a result of the lower or once they try and leave your page – while this is successful with regards to getting new likes, you need to be careful to never make it too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box in the prominent position on our website.

The next natural step is always to start sharing happy to keep the fans happy and maybe be capable of convert them from fans > internet site visitors > customers.

Some simple rules to follow which will raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing within your page. As an example, should your website is about Social websites, share content related to social networking instead of about sports or something different you may like. In case your users wish to read sports news, they know where to find them.

#2 – Don’t forget which they follow your small business page to acquire updates concerning your website (and niche) instead of concerning your social gatherings: In order to get social, then make use of personal Facebook page, your small business page is around your site.

#3 – Typically thumb, I personally use my opportunity page to share content from my niche only, easily must share a thing that isn’t related to my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. If you have an advancement to share or something like that which may benefit your fans, you can do so but don’t overdo it.

Try to post interesting, shareable content that is related to your niche, of course this will not come straight from your site. Maintain a balance between promotional and content that your particular followers should read.

Step 6: Share intriguing, notable and excellent content (not just links)

I made some tests about the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me present you with an illustration to understand I mean.

When you wish to share a post from a website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something like this:

You can share this text without adding any other information. In case your title and pictures are great, you will definately get several likes depending on the time you’re making the post, variety of fans etc.

If one the opposite hand, you enrich your posting with the addition of more details especially a subscriber base, then other pursuits being equal, you’re very likely to grow in likes and shares.

For me this may cause sense because those that see a title and image of their timeline might not ‘Like It’ because it provides no value in their mind (don’t forget how the average user is assigned hundreds of postings of their timeline should they login to Facebook).

On the opposite hand if you let them have valuable, excellent and easy to read information (being a list), they will select the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It is a known indisputable fact that individuals have a bent of LIKING a post without reading it so let them have reasons to accomplish that; your site visits might not increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at probably the most popular Facebook pages, you will see that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A couple of tricks to consider:

Quality updates – Here is the best incentive you can give your users. Before posting anything in your page, you have to be sure that it offers a superior value in your audience. If you do this consistently, you existing followers will share it using friends and will also have more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to LIKE the page first. There are various tools to do this but have in mind that when you don’t use a known brand this many not so successful.

Content upgrades – In case you have your site, you may use ask users to LIKE your page with an latest version of your respective post. This involves extra tools however it is something worth trying out.

Step 9: You’ll want to promote your own content and page

When you create your small business page don’t expect it will magically get a huge number of fans. Apart from the tips outlined above, you might also need to advertise your small business page in places other than Facebook.

A few tricks to take into consideration that helped my case:

Promote in other social networking networks – In case you have accounts with other social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join yourself on Facebook at the same time. Be polite and show them the benefits from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you can take advantage of twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and enquire of these phones follow yourself on facebook (your personal and business pages).

This method though it ‘s time consuming, (I did so it manually instead of using any tools) it can produce excellent results.

Promote within your newsletter – In case you have a newsletter or you communicate with your readers via email, make certain you you can keep them follow your Facebook page.

Do not just write the FB URL within your signature but Question them politely to LIKE your small business page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and most efficient ways to raise your Facebook fans for last, as it is the only one that it’s not free.

Facebook offers a self-service ad platform used to either raise your following (promote your page), supercharge your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is fairly basic and straightforward. Basically you select a page you use, select your main goal (promote your page), select your audience (depending on country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign depends upon several factors. The best way to assess if Facebook ads is an excellent solution to raise your following, is always to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (no less than per week). By the end, you can evaluate if the price per like is one area you’re prepared to purchase.

I had great outcomes with Facebook ads for both my websites as well as client websites i run campaigns monthly (for a few days) to enhance my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many people believe that what you purchase is Facebook likes but usually you make payment for Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit so on button so invest some time and look at the message you wish to display within your ad and also the image to work with.

Conclusion

Having a major variety of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations in your business page (steps 1 and 2 above), then a simplest way to get more followers is by using Facebook ads. With a bit of A/B testing you may get to 10,000 fans without over $1,000 (spread in a duration of months).

Once one does everything properly and given that you do have a great service or product, you can improve your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.