What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense through holding a unique position that draws children and grown ups alike.
The McD’ Cafes will be ideal in experiencing the coffee cultures that are growing rapidly throughout the globe. These coffee cultures covered with Starbucks and personal cafes attract individuals who pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because these consumers have more in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look to coffee houses as time-killers enroute for the cinema, take-away, or finding comfort work. They are searching for a short-term experience that’s fast with excellent service at the fair price.
McD Fast food restaurants would be separate entities from your fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo allows for immediate recognition, credibility and belief in the start-up. However for further differentiation in the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which are sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so youngsters are not entirely excluded using this adult experience.
McDonalds is renowned for being open until late and their Coffee houses would thus meet the huge consumer demand from club/bar goers and tourists that might buy into a brand that allows these phones enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their less expensive costs compared to Starbucks etc would permeate countries where coffee shops are thought a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants because they can access the same knowledge of lower prices, better and faster service.
This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
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