What role does social media marketing play in your trading process in a B2B business?

Social media plays a huge role for B2B early adopters at all three stages with the sales process! Here’s an executive breakdown of the findings together with link to the original article.

To generate leads Stage:
Content enables surface of mind advantage
Possibility to establish thought leadership on your business or personal brand

Excellent place to distribute your white papers, case studies and testimonials
Fine-tune your message based on customer engagement (like free survey!)
Social networking advertising per stage of one’s buyer’s journey.
Internet marketing chatbots which help sale-qualify leads saving your profits team’s here we are at higher-value activities.

In the sale
Gauging Lead Responses by reading their digital body gestures

Post-Sale
Communicate with your customer to help keep selling
Opening new networks totally free from happy customers sharing your content.
Getting customer opinions where they need to give it.
Show off how great you treat your visitors publicly when things don’t go as outlined by plan.

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