Underway now, ‘Splash to Win’ gives consumers the opportunity to win thousands of fantastic summer prizes including Yvolution scooters, drones and games consoles. There are more than 120,000 prizes offered, like the grand prize – a whole new car, along with the runner up prize, a family group holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to disclose the code underneath, go to the Bunch O Balloons site to enter in the code to see what they’ve won.
The initial entry mechanic that will need visitors to physically wet the token to ‘Unleash Summer’ offers to deliver huge engagement using the promotion already making waves in Europe and Australasia with partners reporting strong sales and levels website visitors to the promotional website.
Based on TVCs, social media, influencer engagement, in-store branding and POS, retailer support and a dedicated website, ZURU will truly unleash summer using this engaging campaign running throughout Spring/Summer 2019.
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ZURU is really a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is amongst the fastest growing toy companies on the globe and is also known for their agility, creativity and new-age manufacturing techniques. The business that began in Nz, now employs a lot more than 5,000 staff across 18 offices and distributes to the majority major retailers in over 120 countries. ZURU has delighted an incredible number of families worldwide with brands including Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ in addition to through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. Using a strong resolve for the community, ZURU supports Captivating International, local China orphanages and in addition student development programs in Asia and New Zealand. ZURU continually pave new techniques for kids to play and is targeted on reimagining what this appears like everyday.
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