I wish to show you the way the power podcasting can assist you build a relationship with your audience, and position you being an expert.
When I worked for a copier company (and had a really brief stint in sales) I found that selling is approximately relationships. You can get from their “Friends.” An additional way to understand this will be the law of reciprocity. What the law states of Reciprocity is (approximately) that individuals can do nice things for those who have done nice things for the children.
How do you build that relationship with folks? How do you reach a universal audience? You begin a podcast. Many podcasters are reaping the benefits of podcasting. Read about a few examples.
Michael Butler with the Good ole’ Geek Show is an excellent story. Michael was the original music podcast. Michael had the capacity to travel play bass guitar first of his favorite musicians (who was simply famous nationwide). The problem? The gig is at England and Michael is Bay area. Michael may be podcasting since 2004, then when he announced the ability his fans pulled together and began a fund for Michael’s travel arrangements. Result? Michael flew to England, unquestionably gig, stayed with listeners with the show coupled with a great time.
George Hrab features a podcast about skepticism called the Geologic Podcast. George is a musician, and one very creative fellow. George has been podcasting since 2007. Within a few years, George is seen as expert within the skeptic community. He’s been motivated to speak and play his music in the the US and abroad at many of the biggest national skeptic conventions. For George’s latest album he made a decision to release the whole album as you file, and provides it away totally free to his listeners. Should they liked it, they can go pick the album at CDbaby.com or iTunes. The end result? George has been topping the charts at CDBaby since its release. His fans are getting the album they just received for free. This move in addition has boosted the sales of George’s six previous albums (which are not free).
Dave Gardner can be a hockey fan and has always aspired to certainly be a hockey announcer. He got a new small portable recorder and began coming to the games and doing adhere to play to the recorder, and releasing the audio because “Rat Cast”. This helped promote his local team, and also the following year the AIHL hockey league asked Dan to execute a podcast regarding the entire league. Dan has been inspired to cover different games in different locations, and expanded his skills to feature doing live web coverage in the games. In the event the league announced the finals can be on ESPN, they needed a shade commentator Dan was their “go to guy” to climb into the ESPN booth and call the game live.
Chris Christensen hosts the Amateur Traveler Podcast where he started off doing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris to come visit (free of charge) and report. Chris takes fabulous photos on the locations and means they are you can purchase on his site. When he has to purchase travel they can now write it well being a business expense for his podcast.
It’s not necessary to spend thousands of dollars to get started on a podcast. When the initial price of a microphone along with other hardware is conducted (that is typically $80-$300), the cost is about $20 a month. How many other medium enables you to reach an international audience for seven cents every day?
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