Social networking was considered to be only for teenagers or for people who are searching for romance and relationships but that’s changed dramatically recently. Facebook has evolved among the very valuable resources to advertisers who are trying to reach a particular niche audience.
Facebook is the greatest and most seen social network online today is.
Not only is it a very popular location for social interactions but also it is becoming a fiercely aggressive advertising tool. Many entrepreneurs are beginning to tap into this valuable method of generating leads and sales for their businesses. Research is showing that the typical Facebook user spends just over 6 hours a month on Facebook that is double the amount of time of its closest rival, Google. More than 50 percent of those users are perusing Facebook from a mobile device which means that there are more than 543 mobile users searching for goods and services while on-the-go. Every day you’ll find more than 3.2 billion things that are liked or commented about on Facebook pages and that translates into a very powerful manner of advertising for any organization.
Consumers are becoming more aware of brands and are remembering what they’re seeing over other online advertising averages. Facebook advertising is the catalyst for more favorable conversations about businesses too. More to the point, the 47% trust rate for advertising on Facebook commands a respect and awareness of the tool that could effectively be used to expand the bottom line.
When considering the most effective method to spend advertising dollars, you should include Facebook advertising in your plan. You can connect to the exploding power to target new company, to generate high quality leads, and also to piggyback extra advertising strategies, like word-of-mouth marketing, to effectively extend your advertising monies. An entirely new universe of possibilities will be opened up to you with Facebook marketing.
Facebook advertisers are allowed to geo-target an audience by state that allows the advertiser the ability to restrict or enlarge the message of the advertisement based on preferences that are chosen. Most of the countries in the world are currently Facebook friendly that expands boundaries that once restricted the sale of products to smaller areas and places.
One of the features of advertisements with Facebook is the advantage of keyword interest targeting. When you produce your ad for Facebook, you have the option of searching and choosing keywords that are of interest to a certain user. This will better target an audience that is already interested in your advertisement before they see it. For example, let’s say that you as an advertiser are trying to reach people that are doing home remodeling jobs. When you enter the term home remodeling, a listing of key words will be pulled for you who are related to the profiles of users who listed home remodeling as one of their interests. After that you can choose any of these keywords on your advertisement to reach people who have those key words in their own profiles.
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