Which people counting technologies are good for you?

If you are not used to retail people counting and another with the first questions you will be questioning is which technology should I be utilising?


You’ll find three main types of technologies; beams, thermal and video. Each have their particular benefits and weaknesses with regards to the environment they may be being placed in.

Beam Counters – Are often battery powered and thus fitted to short-term use. They may be easy to install and take, but also prone to become damaged and field of view blocked. They may be unable to count people walking with an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices like the IRISYS cameras are the most favored store analytics on the planet. These devices are IP enabled and most one unit could be linked together for wide entrances. Accuracy levels have become good.

Camcorders – Be single or dual vision IP enabled devices. The one view cameras are often less accurate. Overall the recording products are more expense than thermal cameras. The dual-view cameras are as accurate because thermal devices in most cases.

At StoreTech our software option is hardware independent, which suggests in case you already own people counting hardware its potential we can integrate and import the customers data into our solution.

With Fifteen years experience of individuals counting industry, StoreTech are content to share the pros and cons of each type of technology and help you to decide the best option.
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