If you are not used to retail people counting the other from the first questions you will end up asking yourself is which technology do i need to be using?
There are three main varieties of technologies; beams, thermal and video. Have their particular benefits and weaknesses with respect to the environment they are being positioned in.
Beam Counters – Are often battery powered and for that reason fitted to temporary use. They’re very easy to install and remove, and also at risk of become damaged and field of view blocked. They’re unable to count people walking with an entrance side-by-side and so will undercount.
Thermal Cameras – Infra-red devices such as the IRISYS cameras would be the most widely used store analytics on the globe. The unit are IP enabled and more than one unit could be linked together for wide entrances. Accuracy levels have become good.
Surveillance cameras – Come as single or dual vision IP enabled devices. The one view cameras are likely to be less accurate. Overall the playback quality devices are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in many cases.
At StoreTech our software option is hardware independent, meaning if you already own people counting hardware its potential we are able to integrate and import the customer data into our solution.
With 20 years experience with the people counting industry, StoreTech are content to express the advantages and disadvantages of each one sort of technology and help you to decide your best option.
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