Which individuals counting technology is best for your needs?

Should you be a new comer to retail people counting and the other in the first questions you will be wondering is which technology should I use?


There are three main kinds of technologies; beams, thermal and video. Have their particular benefits and weaknesses with respect to the environment these are being placed in.

Beam Counters – Will often be battery powered and therefore suited to temporary use. These are very easy to install and take away, but additionally at risk of get damaged and field of view blocked. These are can not count people walking through an entrance side-by-side and as a consequence will undercount.

Thermal Cameras – Infra-red devices like the IRISYS cameras are the most favored retail analytics on earth. The unit are IP enabled and over one unit may be linked together for wide entrances. Accuracy levels are very good.

Video Cameras – Be single or dual vision IP enabled devices. The one view cameras are often less accurate. Overall the playback quality tools are more expense than thermal cameras. The dual-view cameras are as accurate because thermal devices in many cases.

At StoreTech our software option is hardware independent, this means in the event you already own people counting hardware its future we could integrate and import the visitor data into our solution.

With well over 20 years experience of individuals counting industry, StoreTech are content to talk about the pros and cons of every kind of technology and use you to decide the best choice.
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