We (along with the rest of the internet for the past decade) have already spent a little while convincing you in the significance of acquiring online reviews for the business. Let’s quickly just assume you’re sold on the benefits of creating a few people tout how awesome you are on the world wide web.
That being said, it isn’t safe to believe you know wherever from the wide world of the world wide web we are able to point those well wishers when they need to sing our praises. After all, we would be in a position to rattle off a few sites (“Yelp! But they come to show up in the search engines Maps, too?”), but and we don’t exactly have a very laundry report on options at our disposal.
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Have a look at our report on the best product review websites for B2B and B2C companies. Understand that every industry has niche sites, too. For example, those invoved with district industry may want to perform UrbanSpoon. This blog post won’t enter websites that are specific to at least one industry, but it’ll provide website that connect with businesses in different industry.
Review Sites for B2C Companies
1) Amazon Reviews
Amazon was one of the first websites allowing consumers to post reviews of merchandise in 1995, also it remains one of the most important practical information on consumers planning to make informed purchase decisions. Even if people can and also do purchase a product elsewhere, whether it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many individuals can look up its Amazon review before they purchase.
What’s going to separate your products derived from one of that appears exactly like it? Those shiny gold stars and good customer testimonials. Goods are rated on the five-star rating scale, which is categorised by amount of reviews per star, then most helpful customer testimonials and many recent customer testimonials.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List is really a “higher-end” review site, because users actually have to cover membership. However, you get what you spend on. The reviews, given with an A-F scale, are generally very well-thought out — very little that ranting and raving that’s more established on free review sites. The reviews can’t be anonymous, that helps cut down on fake or misrepresentative reviews, and corporations can react to the reviews posted about them, too.
It’s liberal to start a page for the company. When you have yours, encourage your clients who are on Angie’s List to go away reviews there — members would be the only ones allowed to get it done!
3) Choice
Have customers australia wide? Option is a member-funded website based in Australia. Choice independently test products and supply performance reviews for their members. The bulk of their work involves testing products themselves, creating product comparisons, and writing buying guides. In addition, though, they do allow members to rate and discuss specific product brands and models with Choice members. In case you have customers australia wide, we suggest encouraging those who find themselves on Option to leave reviews there.
4) Trustpilot
Trustpilot is really a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded from Europe into 65 countries, like the U.S. System for businesses helps companies from all over the entire world proactively collect customer testimonials. Oahu is the customers who write both product and seller reviews, keeping it third-party verified.
When they have a very basic version totally free (this allows you to produce a profile page and collect customer testimonials), their paid versions permit you to create customizable review invitations, share ratings and reviews on social websites, and link review data on your internal business systems.
5) TestFreaks
Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer testimonials and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers completely from your customer support team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, it does not take folks of which? who write the reviews — not the shoppers. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do encourage people to allow them find out about their goods and services by emailing [email protected].
While this leaves less room that you can influence whether your merchandise turn out on their site, it is worth knowing about and checking in for this popular site, particularly if have customers from the U.K. The site has product reviews for everything from dishwashers and tablets to cars and charge cards. They test and review every one of these products themselves, and then talk about both their methodologies and results. They also take customer surveys of products like the best and worst firms for customer support.
Lots of their content articles are free, but customers can be members for ?10.75 a month to obtain entry to a “Best Buys” and “Don’t Buy” list, the most recent reviews of merchandise from their test labs, and entry to their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and spend on all products that they test. (Fun fact: They are buying and test 80 cars per year!) This really is about as legitimate because it gets. As a result, there are no longer much you can do here “except” if you sell an item, make certain this really is, fantastic.
If nothing else, you might take this excellent website like a lesson in excellent articles. For each and every product they review, they feature review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Virtually the key to great content, shall we be held right?
8) TripAdvisor
In case you are from the travel, hotel, airline, entertainment, or restaurant industries all over the world, you’ll want to browse the reviews for the popular website TripAdvisor. Because largest travel site on earth, they have over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their about low airfares, travel guides, rental listings, and advice forums about you’ll find location on earth you could possibly image. A lot of people look there prior to an outing.
The main element with a successful profile on TripAdvisor is which makes it as close to the peak of these popularity index as you can, to ensure people trying to find information in the specific place visit your listing. In accordance with TripAdvisor, the buzz ranking algorithm is dependant on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they furnish businesses planning to grow their ranking:
Quantity: Ask your guests to publish reviews, and rehearse our management center tools to remind them when they look at. Offering incentives for reviews is contrary to the rules, though — have a look at our policy to ensure that you know very well what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality as well as a memorable experience may write reviews that are positive. Monitor what previous reviewers have written to view what worked and didn’t perform most optimally for the property in order to maintain and improve your service.
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less affect a hotel’s ranking as time passes. Yet again, encourage guests to publish reviews to maintain fresh content rolling in.”
9) Yelp
Yelp is really a free review site that lets consumers rate businesses on the five-star scale. Any business can start a profile on Yelp totally free, and users can create their particular free profiles to review a business. You’re liberal to react to reviewers, too, but we suggest taking a balanced and polite approach to any negative reviews you get, as Yelpers come in a pretty tight-knit community.
Yelp has also fit in fire in the last number of years for a lot of slightly shady practices, like incentivizing businesses to promote using them to acquire gaming the hunt most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now examine Yelp reviews in general current reviewer’s clout in your mind, as an alternative to getting powered down by way of a business as a result of one bad listing.
That being said, it is to help you to get a constant stream of positive online reviews visiting your business’ Yelp account so happy customers are always on top of your review feed — especially is you’re location-based business. Yelp profile information contains such things as store hours and information, so that your profile will frequently arrive when we Google your small business.
10) Google My opportunity
You know those reviews that report on top of you do a google search for a business? Yeah, those activities are saved to their list greatly.
Google’s Pigeon algorithm update uses distance and ranking parameters to supply improved local search results. So, in order for your business’ web site to be properly optimized for search, you’ll want to create verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and so on, especially online, can provide a boost browsing. Only verified local Google+ pages can react to reviews.
An additional benefit? Google Maps pulls that information the ones reviews in to the app, so creating a lots of content in that room could make your small business look more reputable.
11) Yahoo! Local Listings
Much like Google My opportunity reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system.
In accordance with Internet search engine Land, Yahoo! still receives about 10% of search results share. So even if you n’t need to invest time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If your business sells software, you’ll want to be sure you have a very presence on G2 Crowd. Each month, over 300,000 people thinking of buying software see the 37,000+ user reviews on this website so they can make better purchasing decisions.
G2 Crowd operates kind of like Yelp, in a specific niche. Publication rack reviewed on the five-star scale, and reviews cover everything from setup and easy of use to security and support. Reviewers answer questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to others considered the product.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the spot are authenticated via LinkedIn to ensure they’re users (even though the reviews themselves can nevertheless be anonymous), allowing users to view what their LinkedIn connections have to say about particular pieces of software on TrustRadius. This adds a layer of trust for a person reading the web page.
You can use the web page to browse reviews of person companies, or compare two companies side-by-side to check their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve come up with a lot of buyer guides for categories including talent management software, business intelligence software, core HR software, social websites, and A/B testing to help those find the right product for the kids according to countless reviews and user ratings.
14) Salesforce AppExchange
Offer an app for the Salesforce AppExchange? Then you’ll need to monitor your app’s ratings and reviews there. Reviews are using a five-star rating system, each app has reviews listed with more helpful positive review and many helpful negative reviews first, then all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and discover the amount of downloads with just a couple of clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, better Business Bureau (BBB) evaluates various businesses against a couple of tips based on how businesses should treat the public. They just don’t directly recommend or endorse any businesses, products, or services; they just provide the public together with the information about their website about businesses, and whether they have met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, as being a short company bio along with the company’s accreditation status, a history of any complaints made in regards to the business and whether or not they were resolved, customer testimonials, along with the BBB’s A – F rating in the business.
16) Glassdoor
Glassdoor is an employee review site that can help anyone — from prospective employees to prospective customers to investors — experience an idea of what a company is love internally. In other words, it helps appraise the more qualitative factors of products like valuation.
Employees can share how it’s prefer to interview and work at their companies, along with the site shows visitors which organizations are rated highest by their staff. Many employers put it to use to construct their employment brand so they can target and recruit candidates, however you can also utilize reviews to share ideas internally for improvement among your management team.
Creating an employer account is free, and an easy task to track and react to reviews. For instance, you are able to create alerts and that means you experience an email when a new review is posted in order to acknowledge and react to every one.
Other Places for Testimonials
Online reviews also exist on websites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … and several brands just buy them unsolicited, for much better or for worse.
Below are a few websites that, if you (please, elect to) may serve as additional hubs for online reviews. And they’re awesome, given that they have enormous reach, and you’ve got some — or else entire — treating these properties.
17) Facebook Ratings & Reviews
Do you realize there exists a position on Facebook for fans to go away ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like for the left-hand side of your respective Facebook Page, and you can’t move or take it off as you can other regions of your respective Page.
Anyone logged into Facebook can post a rating or overview of a business. All they need to do is see a Reviews section of your Page, click on the grey stars to pick a rating, and then write an optional review. They could make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter can make it appear like a weird spot to attempt to accumulate reviews. But while users may well not always search for reviews on Twitter (unless you started some sort of review hashtag, perhaps), tweets are nevertheless indexed browsing results. This means a user’s tweet, whether complimentary or less-than, could pop-up from the SERPs when someone’s trying to find reviews on your business.
Not only that — there’s items you can actively do with the positive tweets coming at you. For example, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we had arrived promoting at the time. Guess what happened? The CTA together with the three tweets converted better than the CTA without tweets. Should you start to “Favorite” tweets that may work as reviews that are positive later on, it will be easier to find them if you want for their services inside your marketing.
19) Your personal Website
Finally, the main one place in places you have total and utter control: your site. It’s an excellent place to publicize reviews you get (perhaps embed among those tweets you favorited?) You can create an area of your respective website dedicated simply to reviews and testimonials, and also incorporate a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and you encounter happy customers which leave you a good review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a position on your site to write their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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