1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social media marketing content indexed on Google and other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks leads to how engines like google understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool drive an automobile their digital and best seos efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that show in SERPs originate from YouTube
Videos get 50X better organic page ranks online in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people work with a range of devices to get into content. Tablets, smartphones, laptops, phones and also watches are getting to be standard tools to browse web. Search engines know this and they also reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search is up 43% every year.
Over 1.2 billion people access the web using their mobile phones.
4 of every 5 consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly learning to be a huge a part of mobile usage and contains elevated the pain sensation of typing keywords to operate searching query. But this shift means your articles should be developed with voice search in your mind.
60% teens use voice search while watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
Inside your individuals are seeking content sources that provide each of the relevant information they desire in a single place. Search engines have observed this trend and consequently content aggregators are getting to be popular inside the SERPS.
6. The fad OF MOBILE APPS WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps just make the task easier. Just few more years and mobile apps will definitely overpower desktop and mobile websites.
Mobile phone applications take into account 52% in recent history allocated to online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization Being Much more IMPORTANT
Local search is certainly going stronger through the years. In 2016 you will need to let Google know your location located as well as what you might be offering.
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