Globally, using cell phones, smartphones, iPads and tablets for surfing the world wide web is growing within an alarming rate due to its convenience, cost-efficiency, comfort and ease. The use of cellular phones is closing digital divide involving the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites which can be mobile-friendly as a way to reach these mobile users. Just one way of the process is usually to create designs which can be attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) can be a technique employed in web design allowing webpages reply to the screen size, orientation and platform from the device a user is viewing with.
Responsive design will be the simple the very first thing which has changed the browsing behavior of browsers these days. Such websites can handle changing from device to device. For example, if the user switches from a cell phone to a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities linked to designing such websites, listed below are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and conceal elements of images over the internet. This fluidity causes it to be user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your website regardless of environment they end up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended graphic design services as best practice so businesses that will not have options missing out. Is the most favored global search engine, Google explained that responsive websites are really simple to crawl and perform favourably looking results.
In accordance with Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Given this knowledge, we are able to safely say without a doubt that using a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is often more costly and/or inconvenient than using cellular phones. Cellular phones offer simple and fast use of information about the move. Responsive websites are thus reasonable to users who spend little to no in time a workplace.
For businesses, the responsive web design reduces design and development costs they do not need to develop different websites many different devices. Additionally, businesses will save you cash on maintenance costs while they is going to be concentrating on only 1 website.
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