Globally, the use of mobiles, smartphones, iPads and tablets for surfing the internet is growing at an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of mobile devices is closing the digital divide between your rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to build up websites that are mobile-friendly to be able to reach these mobile users. Just one way of doing so is usually to create designs that are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique utilized in web design allowing webpages answer the display size, orientation and platform from the device a person is viewing with.
Responsive design would be the simple most important factor which has changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. As an example, if a user switches from a cell phone into a tablet device, the web site automatically adapts and dynamically fits how big the screen.
Without delving much in the technicalities involved with designing such websites, the following are the company great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale using the layout to show and conceal parts of images on the website. This fluidity makes it user-friendly, accessible and exquisite when compared to conventional websites. Users are able to surf your web site regardless of environment they find themselves, hence enhancing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended web design as best practice so businesses that don’t have options getting left behind. Being the most popular global google search, Google explained that responsive websites are easy to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we can easily safely say definitely that developing a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile devices. Mobile devices offer easy and quick entry to info on the move. Responsive websites are thus reasonable to users who spend practically no amount of time in a workplace.
For businesses, the responsive web design reduces design and development costs they do not ought to develop different websites for various devices. Additionally, businesses helps you to save cash on maintenance costs as they is going to be focusing on only 1 website.
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