In case you are spending hours working on your business, and not getting the results you would like, you may have a company process or two that’s broken and requires fixing.
Most companies I run into have the ability to exactly the same kinds of problem. Their Follow-through is either broken or non-existent. In addition they do not have a system in place for these strategies to work accordingly.
why don’t we start where you started. I am not likely to really go into what your doing wrong and what’s not working, that’s simply redundant I am going to only speak about the things as a result of only a little space to enable you to get consistent and predictable results.
First it’s important that you understand the differing types of media platforms most companies use attempt to market their product or services.
These media channels exist online in addition to offline and I’ll name only a few with the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You obtain the idea.
Being a business proprietor I will bet that you are operating over a one dimensional basis that is very limiting when it comes to gaining a dependable customer base.
The harder media you may use effectively the more successful your operations will become. Key word “Effectively”….
However Let’s not go jumping into any each media platform believing that the more you employ the good chances you’ve for fulfillment.
It won’t invest the exactly the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The secret is to fix your broken processes otherwise you should have exactly the same results will all of the media channels you advertise on.
How Do You Repair it.
You can find 3 components that most businesses will need to have in place in order to have a conssistent flow of recent leads and clients.
Component 1 ~ You have to first first, have a compelling offer to attact your favorite luxury customer.
You should stay away from how to get leads your main goal as a business proprietor is to solve problems by presenting answers to a targeted customer.
Your advertisements should speak directly to the perfect client giving them an obvious treatment for an issue that they’re experiencing. No exceptions to this rule.
Component 2 ~ You need a means to capture leads. Unless you have a system in place for capturing the interest of the prospects prior to trying to offer them, you are way off of the mark.
Fix this now! There all types of lead capture software out online which you can use I fould that Lead Pages are pretty solid check them out. These people have a good system in order to companies make this happen.
Component 3 ~ You need a means to contact your leads. If you feel about it everything you have ever bought or joined there is a compelling offer to first gain your attention.
Proper that they had your attention you had been followed up with and given more details.
When the offer is at line using what you had been trying to find that would solve the immediate problem that your were having, this is when and just whenever you determined to get.
Your customers, clients, and prospects are no different.
1. Present a compelling treatment for an issue disguised as an offer
2. capture control
3. Followup to make the sale.
It is a really broad overview but I hope it will help you to start thinking within the right direction as a business proprietor.
For your Success
-Larry
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