Just how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example how to get greater than 10,000 fans on your Facebook business page.

Facebook could be the king of social support systems with more than 1.79 billion active users per month (Updated December 2016). It can be used by greater than 60% of Internet surfers Worldwide and it’s also an incredible tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the need for having many Facebook fans on your business page?

It indicates popularity – It’s obvious that the quantity of fans reveals how popular a web site is. A momentum business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which creates a quantity of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, website needs plenty of Facebook fans. 5 years ago this failed to make any difference however in the Modern, social proof is important.

More fans, more visits – The more fans you might have, the harder could be the number of people that can see your posts inside their timeline and perhaps see your website.

While this is true, it should be noted that not all your fans might find you.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, just a small portion of one’s followers (at most 4 percent) might find your status updates.

This number can differ, but what is important to know now, is actually you might have 10,000 fans so you post a whole new update, it’s going to be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, many studies show popular websites on Facebook may perform better in search, than not so well received websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be believing that developing a large amount of Facebook fans is important for your website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans and yes it continous to cultivate organically.

Step 1: First suggestion – you need to have a Facebook business page

It may sound silly for that experienced however for beginners to social websites this is something totally new: An individual Facebook page is different from an enterprise page.

If you need to have friends on Facebook to talk about your holiday photos you will need to make a personal page but if you want to have fans and followers for your website or business you will need to make a Facebook business page.

So, the first step would be to ensure that you produce a Facebook business page and the next step would be to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most significant optimization tip coming from all.

The company’s content posted on your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw new fans or more likes from ads even as might find below.

Step 3: Make the most of your individual Facebook account

I mentioned in step 1 above you’ll want to have a very business page and not a personal page, nevertheless, you still need have an active personal facebook account.

Here is the reason:

After you post an update on your business page, one of the ways to improve exposure and likes, would be to share that post on your personal page also.

People you might have as friends on your personal page may ‘like’ and ‘interact’ together with the post shared out of your business page and this will raise the engagement factor of one’s posts.

As a result, facebook will show you to more fans (organically).

So, one of the ways to improve the amount of individuals who view you and go past the 4% individuals following would be to share and promote the post on your personal page.

It is obvious that the greater the quantity of friends the larger would be the visibility of the post.

Also, ensure that you invite all your existing friends (and a) to enjoy your Facebook business page. Do this when you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 nevertheless, you have to have the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your website together with the Facebook business page. Put simply it’s a strategy to ‘tell’ engines like google this is your official Facebook business page.

#2 – When you are getting plenty of fans, that is something you should be proud off and another to exhibit for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to increase your following organically. Readers can follow your website by clicking so on button without having to head to Facebook.

Hint: For maximum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You can also popup so on box to new users (for example, as soon as they spend One minute with a page, as soon as they scroll as a result of the bottom or as soon as they try to leave your page – even if this is successful regarding getting new likes, you should be careful not to help it become too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed so on box in a prominent position on our website.

The next natural step would be to start sharing content to maintain fans happy and perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that can raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing with your page. For instance, if the web site is about Social media, share content linked to social websites and not about sports or some different you may like. If your users wish to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they can follow your business page to have updates regarding your website (and niche) and not regarding your social gatherings: In order to get social, then takes place personal Facebook page, your business page is around your website.

#3 – As a rule thumb, I use my opportunity page to talk about content from my niche only, only should share a thing that isn’t linked to my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. For those who have a promotion to talk about or something that might benefit your fans, you can do so but don’t add too much.

Try to post interesting, shareable content which is linked to your niche, of course this doesn’t come straight from your website. Have a balance between promotional and content that your particular followers might choose to read.

Step 6: Share intriguing and top quality content (not just links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with simply links. Let me provide you with one example to understand After all.

When you need to share a blog post out of your website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this post without adding any other information. If your title and pictures are perfect, you’ll get a number of likes depending on the time you make the post, quantity of fans etc.

If one the opposite hand, you enrich your post by having more information and particularly a listing, then other things being equal, you’re more prone to grow in likes and shares.

For me this will make sense because those that view a title and image inside their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget that the average user is presented with a huge selection of postings inside their timeline if he or she login to Facebook).

On the opposite hand whenever you provide them with valuable, top quality and simple you just read information (as being a list), they will select the LIKE button since they read something useful without having to leave their timeline.

Note: It is a known indisputable fact that folks have a bent of LIKING a blog post without reading it so provide them with reasons to do so; your website visits might not exactly increase but the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at some of the most popular Facebook pages, you will see that they tend to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to adhere to your page. A number of ideas to consider:

Quality updates – This is actually the best incentive it is possible to lengthy users. Before posting anything on your page, you should make certain that it gives you value for your audience. Choosing this consistently, you existing followers will share it making use of their friends and this will get more users.

Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Such as the page first. There are various tools to do that but consider that when you don’t have a very known brand this many stop so successful.

Content upgrades – When you have a blog, you may use ask users to love your page to have latest version of one’s post. This implies extra tools yet it’s something worth checking out.

Step 9: You should advertise your own content and page

When you create your business page don’t expect that it will magically get 1000s of fans. Aside from the tips outlined above, you need to to market your business page in places aside from Facebook.

A few ideas to take into account that worked for my case:

Promote in other social websites networks – When you have accounts with other social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself Facebook also. Be polite and show them the advantages from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, it is possible to benefit from twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and have the crooks to follow yourself facebook (your business and personal pages).

This method though it ‘s time consuming, (I did so it manually and not using any tools) it may produce excellent results.

Promote with your newsletter – When you have a newsletter or you talk with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not just write the FB URL within your signature but ASK them politely to love your business page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and quite a few efficient ways to enhance your Facebook fans for last, as it is often the only one that it’s not free.

Facebook offers a self-service ad platform used either to enhance your following (advertise your page), enhance your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).

The procedure is quite basic and straightforward. Basically you choose a webpage you use, select your goals (advertise your page), select your audience (according to country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The simplest way to assess if Facebook ads is a good means to fix enhance your following, would be to manage a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (at the very least a week). Towards the end, it is possible to determine if the price per like is one area you’re ready to purchase.

I had accomplishment with Facebook ads both for my websites and then for client websites and that i run campaigns monthly (stay) to improve my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many people believe whatever you purchase is Facebook likes in fact you make payment for Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit so on button so spend time and take into account the message you need to display with your ad as well as the image to use.

Conclusion

Having a large quantity of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations for your business page (steps 1 and a couple of above), then your fastest way to obtain additional followers is by using Facebook ads. With a bit of A/B testing you may get to 10,000 fans with no greater than $1,000 (spread in a period of months).

Once you do everything properly and provided there is a great product or service, it is possible to increase your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.