How to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate with a real example how to get more than 10,000 fans on your Facebook business page.

Facebook could be the king of social networking sites exceeding 1.79 billion active users monthly (Updated December 2016). It really is employed by more than 60% of Online users Worldwide and it’s also an excellent tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the need for having many Facebook fans on your business page?

It indicates popularity – It’s obvious the variety of fans reveals how popular a web site is. A business business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans and also this results in a variety of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, website or blog needs to have a great deal of Facebook fans. 5yrs ago this did not make a difference but in the Twenty-first century, social proof is essential.

More fans, more visits – The more fans you might have, the greater could be the amount of people that may see your posts of their timeline and possibly visit your website.

While this really is, it should be noted that all your fans will see your posts.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of your followers (no more than 4 percent) will see your status updates.

This number may differ, but what is essential to comprehend now, is when you might have 10,000 fans and you post a brand new update, it’ll be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, absolutely nothing so well received websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be believing that having a great deal of Facebook fans is essential for the website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans and yes it continous to cultivate organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may seem silly for that experienced but also for beginners to social media marketing this may be something new: Your own Facebook page differs from a business page.

If you need to have friends on Facebook to share with you your holiday photos you’ll need to make a personal page however if you simply want to have fans and followers for the website or business you’ll need to make a Facebook business page.

So, the initial step is always to just be sure you produce a Facebook business page and also the alternative is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most critical optimization tip of all.

The quality of the content posted on your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to attract new fans or maybe more likes from ads even as we will see below.

Step 3: Take advantage of your personal Facebook account

I mentioned in step one above you will want to have a very business page and never a private page, however you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on your business page, a good way to improve exposure and likes, is always to share that post on your personal page at the same time.

People you might have as friends on your personal page may ‘like’ and ‘interact’ with all the post shared from your business page and this will raise the engagement factor of your posts.

As an end result, facebook will show your posts to more fans (organically).

So, a good way to improve the number of people that view your posts and go at night 4% people fan base is always to share and promote the post on your personal page.

It is evident the more variety of friends the greater will be the visibility of the post.

Also, make certain you invite all your existing friends (and a) to love your Facebook business page. Do that every time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social internet marketing 101 however you must have the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your internet site with all the Facebook business page. In other words this is a method to ‘tell’ search engines until this can be your official Facebook business page.

#2 – When you’re getting a great deal of fans, this is something ought to be proud off the other to demonstrate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to increase your fan base organically. Your potential customers can follow your internet site by clicking the LIKE button while not having to go to Facebook.

Hint: For optimal results, placed the LIKE box above fold (around the sidebar).

Hint 2: You can even popup etc box to new users (for instance, as soon as they spend One minute on the page, as soon as they scroll down to the lower or as soon as they try to leave your page – although this is successful in terms of getting new likes, you need to be careful to not allow it to be too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in a prominent position on the website.

The next natural step is always to start sharing content to maintain your fans happy as well as perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that may raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing in your page. For instance, in case your website is about Social networking, share content related to social media marketing and never about sports or some different you might like. If the users need to read sports news, they understand where to locate them.

#2 – Don’t forget that they can follow your small business page to acquire updates about your website (and niche) and never about your social gatherings: If you want to get social, then make use of personal Facebook page, your small business page is about your internet site.

#3 – As a rule thumb, I prefer my offer page to share with you content from my niche only, easily must share a thing that isn’t related to my niche, I prefer our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. For those who have a promotion to share with you or something that may benefit your fans, that can be done but don’t go crazy.

Try to create interesting, shareable content which is related to your niche, even if this will not come straight from your internet site. Have a balance between promotional and content that your particular followers might choose to read.

Step 6: Share intriguing and good quality content (not only links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with only links. Permit me to give you an example to understand what What i’m saying is.

When you need to share a blog post from your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something such as this:

You can share this text without adding the other information. If the title and images are perfect, you’re going to get numerous likes based on the time you make the post, variety of fans etc.

If one another hand, you enrich your posting with the help of more information and particularly an inventory, then other pursuits being equal, you happen to be more prone to grow in likes and shares.

For me this will make sense because individuals that see a title and image of their timeline may well not ‘Like It’ mainly because it provides no value in their mind (don’t forget the average user is offered numerous postings of their timeline every time they login to Facebook).

On another hand when you provide them with valuable, good quality and simple to learn information (being a list), they’re going to select the LIKE button since they read something helpful while not having to leave their timeline.

Note: This is a known fact that folks have a bent of LIKING a blog post without reading it so provide them with good reasons to do this; your internet site visits may well not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at probably the most popular Facebook pages, you will notice that they generally tend to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. Several tips to consider:

Quality updates – This is the best incentive you’ll be able to offer users. Before posting anything on your page, you have to ensure that it offers value to your audience. Choosing this consistently, you existing followers will share it using friends and this will have more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Such as the page first. There are many tools to do that but are considering if you don’t have a very known brand this many stop so successful.

Content upgrades – When you have your blog post, you may use ask users to enjoy your page to obtain an latest version of your post. This requires extra tools but it’s something worth testing out.

Step 9: You should market own content and page

When you create your small business page don’t expect that it will magically get thousands of fans. Apart from the tips outlined above, you might also need to promote your small business page in places aside from Facebook.

A few tips to take into consideration that worked for my case:

Promote in other social media marketing networks – When you have accounts with other social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on you on Facebook at the same time. Be polite and explain to them the advantages from this.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you’ll be able to make the most of twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and get the crooks to follow you on facebook (your business and personal pages).

This method though it ‘s time consuming, (Used to it manually and never using any tools) it might produce fantastic results.

Promote in your newsletter – When you have a newsletter or you communicate with your readers via email, make certain you make them follow your Facebook page.

Do not only write the FB URL below your signature but Question them politely to enjoy your small business page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and a lot good ways to raise your Facebook fans for last, because it is on your own that it’s not free.

Facebook comes with a self-service ad platform that can be used with the idea to raise your fan base (market page), enhance your posts, get more leads, increase conversions or carry out a variety of other actions (as shown within the image above).

The procedure is quite simple and straightforward. Basically you end up picking a website you own, select your main goal (market page), select your audience (according to country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign is dependent upon numerous factors. The simplest way to assess if Facebook ads is a good means to fix raise your fan base, is always to operate a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at least every week). By the end, you’ll be able to evaluate if the cost per like is one thing you happen to be willing to purchase.

I had great outcomes with Facebook ads for both my websites as well as client websites and i also run campaigns every month (for a few days) to further improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many people believe that whatever you purchase is Facebook likes in fact you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit etc button so spend an afternoon and think about the message you need to display in your ad and also the image to utilize.

Conclusion

Having a big variety of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations to your business page (steps 1 and 2 above), then the easiest way to get additional followers is with Facebook ads. Along with some A/B testing you can find to 10,000 fans without more than $1,000 (spread into a amount of months).

Once one does everything properly and provided that you’ve got a great services or products, you’ll be able to increase your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.