Exactly how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example the way to get more than 10,000 fans on your own Facebook business page.

Facebook may be the king of social networks with over 1.79 billion active users each month (Updated December 2016). It’s employed by more than 60% of Internet surfers Worldwide and it’s also a fantastic tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you need to have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance of having many Facebook fans on your own business page?

It indicates popularity – It’s understandable the number of fans reveals how popular a web site is. A business business page with 100,000 followers is more popular compared to a page with 1,000 fans and also this leads to a number of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, blog or website will need a great deal of Facebook fans. 5 years ago this didn’t make any difference but in the Modern day, social proof is essential.

More fans, more visits – The more fans you’ve got, the more may be the number of people that can see your posts of their timeline and maybe call at your website.

While this really is, it should be noted that doesn’t your fans will discover your posts.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, just a small portion of one’s followers (at most 4 %) will discover your status updates.

This number can differ, but what is essential to understand now, is when you’ve got 10,000 fans and you post a whole new update, it will likely be seen organically by the max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is really a ranking factor, numerous studies show popular websites on Facebook will perform better in search, today quite popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now you are believing that creating a lot of Facebook fans is essential to your website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans plus it continous to cultivate organically.

Step 1: First suggestion – you need to have a Facebook business page

It may sound silly for the experienced however for beginners to social websites this is something totally new: An individual Facebook page is different from an enterprise page.

If you wish to have friends on Facebook to express your holiday photos you will need to make a personal page but if you are looking for fans and followers to your website or business you will need to make a Facebook business page.

So, step one is to make certain you produce a Facebook business page and the second step is to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of most.

The expertise of the content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to attract new fans or even more likes from ads even as will discover below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above you need to use a business page rather than an individual page, nevertheless, you still need have an active personal facebook account.

Here is the reason:

After you post an update on your own business page, one way to boost exposure and likes, is to share that post on your own personal page at the same time.

People you’ve got as friends on your own personal page will ‘like’ and ‘interact’ using the post shared from the business page as well as boost the engagement factor of one’s posts.

As a result, facebook can have your posts to more fans (organically).

So, one way to boost the volume of people that view your posts and go past the 4% of you group of fans is to share and promote the post on your own personal page.

It is evident the more number of friends the greater could be the visibility from the post.

Also, make certain you invite your existing friends (and a) to adore your Facebook business page. Accomplish that any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again facebook marketing 101 nevertheless, you require the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your website using the Facebook business page. To put it differently it is a way to ‘tell’ engines like google that is the official Facebook business page.

#2 – When you get a great deal of fans, that is something you should be proud off the other to exhibit in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to grow your group of fans organically. The future prospect can follow your website by clicking so on button and never have to head to Facebook.

Hint: For optimum results, placed the LIKE box above fold (around the sidebar).

Hint 2: You can also popup the like box to new users (as an example, when they spend A minute over a page, when they scroll into underneath or when they make an effort to leave your page – while this is effective in terms of getting new likes, you should be careful to never allow it to be too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in the prominent position on the website.

The next natural step is to start sharing content to keep your fans happy and maybe have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow that can boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see within your page. For example, in case your website is about Social media, share content linked to social websites rather than about sports or something different you could like. If your users need to read sports news, they understand how to locate them.

#2 – Don’t forget they follow your small business page to get updates regarding your website (and niche) rather than regarding your social gatherings: If you wish to get social, then make use of your personal Facebook page, your small business page is approximately your website.

#3 – As a rule thumb, I use my company page to express content from my niche only, basically should share a thing that isn’t linked to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you’ve got a campaign to express or something like that that could benefit your fans, you can do this but don’t drink too much.

Try to create interesting, shareable content that’s linked to your niche, it sometimes does not come directly from your website. Have a balance between promotional and content your followers should read.

Step 6: Share intriguing, notable and excellent content (not merely links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with links. Let me present you with one example to understand what After all.

When you wish to share a blog post from the website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this text without adding any other information. If your title and images are perfect, you will definately get several likes with respect to the time you’re making the post, number of fans etc.

If one one other hand, you enrich this post with the help of more info and also a list, then other activities being equal, you are more likely to gain more likes and shares.

For me as a result sense since people that go to a title and image of their timeline might not exactly ‘Like It’ as it provides no value in their mind (don’t forget the average user is presented with a huge selection of postings of their timeline if he or she login to Facebook).

On one other hand whenever you allow them to have valuable, excellent and simple you just read information (like a list), they are going to go through the LIKE button simply because they read something useful and never have to leave their timeline.

Note: It’s a known fact that people have a tendency of LIKING a blog post without reading it so allow them to have reasons to do so; your website visits might not exactly increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a look at some of the most popular Facebook pages, you will see that they have an inclination to express images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. A few tips to consider:

Quality updates – This can be the best incentive you can lengthy users. Before posting anything on your own page, you should make sure that it offers a superior value in your audience. With this option consistently, you existing followers will share it making use of their friends as well as attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is to LIKE the page first. There are several tools to do this but consider that if you don’t use a known brand this many not be so successful.

Content upgrades – In case you have your blog, you may use ask users to LIKE your page to obtain an new version of one’s post. This involves extra tools yet it’s something worth testing out.

Step 9: You need to market own content and page

When you create your small business page don’t expect it will magically get thousands of fans. Besides the tips outlined above, there is also in promoting your small business page in places apart from Facebook.

A few tips to consider that helped my case:

Promote in other social websites networks – In case you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and show them the rewards from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can make the most of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and have these phones follow yourself on facebook (your business and personal pages).

This method although it ‘s time consuming, (I did it manually rather than using any tools) it may produce great results.

Promote within your newsletter – In case you have a newsletter or you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not merely write the FB URL within your signature but ASK them politely to LIKE your small business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and most efficient ways to improve your Facebook fans for last, as it is often on your own that it’s not free.

Facebook provides a self-service ad platform which you can use either to improve your group of fans (market page), supercharge your posts, get more leads, increase conversions or carry out a number of other actions (as shown within the image above).

The procedure is quite simple and straightforward. Basically you select a webpage you have, select your goals (market page), select your audience (based on country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign depends upon several factors. The easiest method to assess if Facebook ads is a good solution to improve your group of fans, is to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (no less than every week). At the conclusion, you can decide if the price per like is a thing you are ready to pay for.

I had achievement with Facebook ads both for my websites as well as for client websites and that i run campaigns every month (for several days) to improve my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Lots of people think that whatever you pay for is Facebook likes in fact you pay Facebook to exhibit your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit the like button so spend time and consider the message you wish to display within your ad plus the image to utilize.

Conclusion

Having a big number of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations in your business page (steps 1 and two above), then a simplest way to obtain additional followers is by using Facebook ads. With a bit of A/B testing you will get to 10,000 fans without more than $1,000 (spread into a period of months).

Once one does everything properly and given that you do have a great services or products, you can grow your fans to 100,000+ like I did using the Facebook Page of my fitness blog.