What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds is the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and cost through holding an original position that appeals to adults and kids alike.
The McD’ Coffee houses can be ideal in utilizing the coffee cultures which might be growing through the globe. These coffee cultures dominated by Starbucks and private cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time for you to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee shops as time-killers en route towards the cinema, take-away, or rediscovering the reassurance of work. They may be hunting for a short-term experience that is certainly fast with excellent service in a reasonable cost.
McD Cafes can be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the standby time with the infamous ‘M’ logo will allow for immediate recognition, credibility and belief from the new venture. Except for further differentiation from the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which can be sometimes used in certain countries. Also introducing more at ease seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded because of this adult experience.
McDonalds is known for being open until late and their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that might take up a brandname which allows these phones enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, and their lower prices in comparison with Starbucks etc would permeate countries where fast food restaurants are viewed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can connect to the same knowledge about less expensive costs, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty for the brand.
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